Marketing Essays

I.EXECUTIVE SUMMARY The following marketing plan forms the basis for the introduction of a new innovative product by the Unilever Philippines Incorporated. The analysis allows us to outline the best strategies to follow for the achievement of the company’s strategic goals. “happy-feet” will be marketed as a unique functional foot …

When Mike Volkema, CEO of Herman Miller, abruptly attempted to appoint Gary Van Spronsen to executive vice president of offer development and marketing, Volkema was hesitant to get involved. Since 1992, Van Spronsen had worked feverishly to build a leader in the office furniture industry in the Herman Miller subsidiary …

Today with sales of over Rs 2,000 crore Wheel is ‘Brand No 1’ in the HUL portfolio not to mention the world’s largest selling detergent in volume terms. If Wheel were to be a standalone company it would rank 228 on the ET 500. Nitin Paranjpe , CEO, HUL, puts …

“We exist to improve the quality of life by bringing essential products within the reach of the common people” Vision “We aspire to have a Lamoiyan product in every home”. Corporate Values SOCIAL RESPONSIBILITY. We make our presence a blessing to society. PURSUIT OF EXCELLENCE. We do things better than …

Develop and document, on behalf of an organization for which you do or might work, a detailed process whereby it will possible to investigate, identify, assess and include the needs of customers in planning processes. Private Schooling The first process is investigating why Parents would choose Private Schooling for their …

1.2 Objectives The main objective of this report is to gain a practical knowledge of management of an organization. 1.3 Scope of the Report The report will be concentrating on a distinct organization on the basis of the concept we have got from our study of Principles of Management. We …

HubSpot is faced with the problem of whether they should cast a wide net to attract a diverse customer base or whether they should narrow their focus to a particular target market. We recommend HubSpot target both Owner Ollie (OO) and Marketer Mary (MM) market segments, rather than focusing on …

1. What techniques will you propose to CB to generate ideas that can be developed into viable concepts? There are three types of idea generation that could help into developing a viable concept: * The evolutionary idea derives from somewhere else, taking something that already exists and improves on it. …

1.0Executive Summary M2M Customs is a start-up auto restoration shop. The company is engaged in the restoration of old American cars, and the designing and building of hot rods, and street rods. Body work and rust repair is the majority of our work. Phaethon’s Chariot has recently bought a new …

The Coffee Bean and Tea Leaf [CBTL] was founded by Herb & Mona Hyman in 1963 in Brentwood, California. CBTL is the oldest and largest privately held specialty coffee and tea retailer in the United States and celebrates its 50th anniversary this year. According to Hoovers, online, the company operates …