Marketing Essays

1. Providing good customer services is essential Nowadays consumers have high demand not only on the product’s quality, but also on the quality of a company’s customer service. A company’s reputation is as good as the customer service provided and it would tremendously affect a company’s reputation and standing on …

1.Introduction Cloverleaf plc was a UK-based company supplying bottling machinery used in production lines to transport and fill bottles. John Goodman, the sales executive covering France, was in charge of selling the new bottling machinery to Commercial SA, a large Marseille-based bottling company. 2.Purpose of the Paper The purpose of …

Saxonville Sausage Company, a 70-year-old privately held family business, produces a variety of pork sausage products, thus already having a loyal customer base. Their Italian sausage, presently branded as Vivio, became part of the Italian sausage market in 2002, yet has experienced flat sales. Therefore, the company needs to increase …

I. Point of View This case study examines the critical decisions to be made by Arnold Greenberg, Chief Operating Officer (COO) of Snapple. The point of view of the latter was chosen since his role is increasingly important to the company’s ability to execute its strategy. The chief operating officer’s …

Since Firm E’s take over nine years ago our car company has reported financial gains every year. Firm E continues to set the industry standard for car companies in many ways. Our company is poised for taking advantage of market transitions in unique ways such as utilizing alternative energy vehicles. …

1. Wheeler’s primary choices were between targeting the general audience of all men and women over the age of 34, and specifically targeting the high value 18-34 year old women. The upside of taking a generalist approach is that it would be safe. There was already evidence that the 1.0 …

Zappos is a blooming online shoe retailer that has made its name by being “unconventional”. As the company grows, it is vital to define the core values from which they develop their culture, brand, and business strategies. Some of the 10 core values that all the employees live by are: …

By offering car sharing, Zipcar offered a different way other than rental, car ownership or taking taxi with competitive advantage of low cost, service speed and convenience. Zipcar targets at people groups similar as car rental companies, specifically people who don’t want to own a car (hassle and cost), need …

-Service: deeds, efforts, or performances -Goods: objects, devices or things -The distinction between goods and services is not perfectly clear -A product can be classified as either a good or a service -Scale of Market Entities: the scale that displays a range of products along a continuum based on their …

This case study follows a Tool Manufacturer where an in-depth organizational analysis was conducted comprising of qualitative interviews with senior management. Hence, process mapping was conducted to detail the main activities of the organization. The process mapping demonstrated how the customer and the organization interacted. The customer would initially approach …