Marketing Essays

The deregulation of the Nigerian economy through SAP affected the Nigerian financial system in many ways (Umunnaehila, 1996). These include methods of licensing new banks and financial institutions, the pricing of credits and deposits, foreign exchange management, the sectoral matrix of credits and deposits, and banks’ branch networking, among others. …

Nestea is a brand of iced tea manufactured by Nestle and distributed by Nestle company’s drinks department in the Unites States. It competes with Uniliver/Pepsico’s and more importantly against Lipton Iced Tea. Nestea provides to the consumers a wide variety of “tea products”: in regular and diet forms, including liquid …

1. Segmentation Oil station market consists of buyers who differ in one or more ways, so Shell need first segment its potential consumer market. There are several major variables that can be used in segmenting consumer markets, including geographic, demographic, psychographic, and behavioral variables. In this case, SOPC used the …

Over the years, distinct analytical methods have been evolved to optimize effectiveness in marketing consumer goods; although these methods have resided in silos (Aaker, 2002). Given that finally the source of the most important allowances is financial allowance, a holistic analytical structure that embraces this control and esteem is needed. …

Pizza Hut, the world’s largest Pizza chain with over 12000 pizza restaurants and delivery outlets worldwide has the vision of becoming the best branded restaurant with the best delivery and franchise network thereby providing the best food and best value to the families. Pizza Hut as a company has always …

Newell’s corporate strategy was mainly focused on high volume and low cost product to large mass retailer. The goal of the company was to increase its sales and profitability by offering a complete and complementary range of products and reliable service to the mass retail stores. Newell’s initial focus was …

The purpose of this paper is to examine the issues related to the production of olive oil, by the Greek company Elais, and the marketing practices implemented by the company. Thus, the product, its target market and competition are examined, a SWOT analysis is performed and the marketing mix is …

In modern day society consumers are becoming more health orientated, fuelled by increased media channels constantly reminding about the dangers of unhealthy eating. As a result many food and drink manufacturers are reinventing both their product portfolios and their marketing activities. However companies are also realizing that customers view ethical …

Situation: The Boston Beer Company is a publicly owned regional craft brewery headquartered in Boston, Massachusetts. Known for its high quality craft brews, it is considered a small, independent and traditional American brewery. Recognized by the name Samuel Adams, the craft beers are brewed in Boston, Ma, Cincinnati, OH, and …

There is a need for Publix to improve the execution process of their current marketing function, so that the company generates ways to stay consistent and successful with their current competitive position. It will differentiate their offering and create more value for the company in the supermarket industry. The current …