Fashion Essays

Marketing Campaign is John Varvados’ Fall 2012 campaign featuring English rockers Paul Weller (54) of The Jam and Miles Kane (26) of The Last Shadow Puppets. Dubbed “Rock n’ Roll Gentlemen” by Varatos himself, the campaign is a combination of traditional print and digital media for a high-end fashion line …

As an FMM student you have already done lots of shopping reports. This exercise is intended to show you how to use this information as an analytical tool. Comparative shopping is done in the industry constantly. But the point of the task is to identify strengths and weaknesses of your …

CFO Doris Milne assured the directors that Project Fulcrum had moved decisively into its implementation phase after a year of analysis and planning. Doris indicated, the move to shut down Yorkshire is a relatively small step in what has been a long-term trend toward offshore production.But things got complex that …

Christian Dior — the magical name that for forty-seven years now has been synonymous the world over with the enchantment of French fashion, elegance and style is a luxury goods company controlled and chaired by businessman Bernard Arnault who also heads LVMH Moët Hennessy • Louis Vuitton – the world’s …

“Don’t try to be original; just try to be good,” a very simple advice from Paul Rand, yet a very honest advice for designer-to-be. Paul Rand was one of the inspirational pioneers of modern graphic design. Even if one has not heard of his name, he or she must has …

Shoes are what we wear to protect our feet so it needs a care by cleaning it. When cleaning the shoes, you will need a shoe polisher. Shoe polisher is used to shine, to maintain the appearance and to sustain the quality of the shoes. Based on the information in …

Uniqlo is a Japanese casual wear designer, manufacture and retailer. In the past few years, Uniqlo has grown substantially through out many countries and continents. One special thing about Uniqlo is that it started out as a unisex casual wear store. As you can see that Uniqlo’s clothes are very …

The Executive Shirt Company (ESC) had built a solid reputation in the apparel industry by supplying several well-known labels with high-quality, competitively-priced men’s dress shirts. Prompted by a recent dip in ESC’s sales, general manager Dwight Collier had decided to expand the company’s product line to take advantage of what …

Fashion is a miraculous world of fantasy and hard work that I would be thrilled to enter, and the studies at the XXX could open the gate to this exciting world for me. I opted for fashion design as a major as I have always been attracted by the power …

If there was ever an absolute scam, this is it. Billions of people around the world have been brainwashed into believing that brand names equate to better quality and ‘cool factor’. While this may be the case in some instances, it is not the norm. Whether it be sunglasses, watches, …