Fashion a waste of money

If there was ever an absolute scam, this is it. Billions of people around the world have been brainwashed into believing that brand names equate to better quality and ‘cool factor’. While this may be the case in some instances, it is not the norm.

Whether it be sunglasses, watches, hats, handbags, pants, jackets, shoes, or any other material possession, much of the world is not happy unless they have an item made by their favorite designer. The problem is that designers charge insane amounts of money for products that often cost them about the same amount as it costs Walmart to make their products. The difference is that they claim their name and minimum amount of labor is worth the hundreds, sometimes thousands of dollars extra.

The brainwashing goes even further when people insist that they need to buy new clothes each season to keep up with the changing fashion. High end clothing companies and designers would have you believe that you are not cool unless you pay them exorbitant amounts of your hard earned money four times a year to keep up with the ‘in crowd.’ What an ingenious way to suck consumers dry.

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This form of brainwashing comes largely in the form of advertising, celebrity worship, and companies/independent designers banking on your insecurities. According to David A. Aaker, the vice chairman of Prophet, a brand consulting firm:

The cost of creating those things has nothing to do with the price, it is all about who else is wearing them, who designed them and who is selling them.

It’s not about price, it’s about competing with everyone around you. And for what? To look the flashiest? Readers, I have news for you: You are an adult, and if you haven’t figured this out yet, it doesn’t matter what other people think of you. The only time it matters is in a job interview, because a job has the benefit of giving you the ability to support yourself. Your potential boss is not looking at your wardrobe, he is looking at a single outfit. But even in that instance, guess what? Unless you have the Walmart logo on your button down collared shirt, your boss will have NO IDEA how much you spent on your clothing. As long as you look presentable, that is what matters, and it does not take $500, $200, or even a $50 shirt to do that.

The mark ups on all clothing are astronomical, but this is especially the case with designer clothing. Did you know that Kohl’s department store has been caught hiking up the price of their products right before a huge sale? It is even possible to pay more for a sale price than you would have for the normal price of the good. There is a reason why all your favorite designers are living in multiple mansions, driving cars that cost more than your life’s net worth, and purchasing their own islands: they tricked you. They have the world at their fingertips, and what do you have? Their sewn together fabric. Woopdie-do.

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If you just can’t break the habit of buying designer goods and clothing, all hope is not lost. Head to a resale shop like Plato’s Closet and pick up some designer clothes at a fraction of the price. Sure, the clothes might be used, but after washing them no one will be able to tell the difference. Plato’s Closet has incredibly high standards for their clothing and even the slightest defect will be noticed and that piece of clothing removed from the store. You may be wearing used clothes, but at least you won’t have to work 20 hours of overtime next week to pay back the growing interest on your Macy’s credit card.

*Note: Another great idea is to buy clothes and other art from Etsy.com and support independant, and possibly even local artists/artisans. At least you’ll know that your particular item is one of a kind instead of wearing the same Abercrombie shirt as every other 20-something-debt-up-to-their-nose-fashion-freak.