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Christian Dior — the magical name that for forty-seven years now has been synonymous the world over with the enchantment of French fashion, elegance and style is a luxury goods company controlled and chaired by businessman Bernard Arnault who also heads LVMH Moët Hennessy • Louis Vuitton – the world’s largest luxury group.. Regardless of the intrinsically fleeting nature of this creative sphere and the endless cycle of seasonal collections, the House of Christian Dior has somehow withstood the cruelty of time: season after season, Dior has, almost paradoxically, built its own timelessness, eschewing the ephemeral and placing itself squarely in the realm of tradition.
Founded in 1946 by the eponymous designer Christian Dior, today the company designs and retails ready-to-wear, leather goods, fashion accessories, footwear, jewelry, timepieces, fragrance, make-up, and skincare products while also maintaining its tradition as a creator of recognized haute-couture (under the Christian Dior Couture division). While the Christian Dior label remains largely for women’s offerings, the company also operates the Dior Homme division for men and the baby Dior label for childrenswear. Products are sold throughout its portfolio of retail stores worldwide, as well as through its online store via dior.com. Competitors to the House of Dior include, among many, the fashion houses of Chanel, Burberry, Yves Saint Laurent, Gucci, Prada.
The House of Dior was established on 16 December 1946, in “a private house” at 30 Avenue Montaigne Paris B. However, the current Dior corporation celebrates “1947” as the opening year. Dior was financially backed by wealthy businessman Marcel Boussac.
On 12 February 1947, Dior launched his first fashion collection for Spring-Summer 1947. The show of “90 models of his first collection on six mannequins.” was presented in the salons of the company’s headquarters at 30 Avenue Montaigne. Originally, the two lines were named “Corolle” and “Huit”. However, the new collection went down in fashion history as the “New Look” after the editor-in-chief of Harper’s Bazaar Carmel Snow exclaimed, “It’s such a New Look!” The silhouette was characterised by a small, nipped-in waist and a full skirt falling below mid-calf length, which emphasised the bust and hips, as epitomized by the ‘Bar’ suit from the first collection.
In 1950, Jacques Rouët, the general manager of Dior Ltd, devised a licensing program to place the now-renowned name of “Christian Dior” visibly on a variety of luxury goods. It was placed first on neckties and soon was applied to hosiery, furs, hats, gloves, handbags, jewelry, lingerie, and scarves.[
The death of the head designer left the House of Dior in chaos and general manager Jacques Rouët considered shutting down operation worldwide. Dior licensees and the French fashion industry did not receive this possibility graciously; the Maison Dior was too important to the financial stability of the industry to allow such an action. To bring the label back on its feet, Rouët promoted the 21-year-old Yves Saint-Laurent to Artistic Director the same year.
The head designers at Dior have been:
1947 -1958 – Christian Dior
1958 -1960 – Yves Saint Laurent
1960 -1989 – Marc Bohan
1989 -1996 – Gianfranco Ferré
1996 -2011 – John Galliano
2011 -2012 – Bill Gaytten
2012 to present – Raf Simons
“To become the world’s most popular brand in all products that enhance their lifestyle”
The philosophy of the brand is to represent the most refined qualities of Western “Art de Vivre” around the world. It must continue to be synonymous with both elegance and creativity while keeping the environment fun and welcoming. Their products, and the cultural values they embody, blend tradition and innovation, and kindle dream and fantasy. In view of this philosophy, five priorities reflect the fundamental values shared by all Group stakeholders:
Be creative and innovate
Group companies are determined to nurture and grow their creative resources. Their long-term success is rooted in a combination of artistic creativity and technological innovation: they have always been and always will be creators.
Aim for product excellence
Group companies pay the closest attention to every detail and ensure the utter perfection of their products. They symbolize the nobility and perfection of traditional craftsmanship. Each and every one of the objects their customers buy and use exemplifies the brands’ tradition of impeccable quality.
Bolster the image of the brand with passionate determination The company exercise stringent control over every minute detail of their brands’ image. In each of the elements of their communications with the public (announcements, speeches, messages, etc.), it is the brand that speaks. Each message must do right by the brand. In this area as well, there is absolutely no room for compromise.
Act as entrepreneurs
The Group’s organizational structure is decentralized, which fosters efficiency, productivity, and creativity. This type of organization is highly motivating and dynamic. It encourages individual initiative and offers real responsibilities – sometimes early on in one’s career.
Strive to be the best in all they do
Last but not least is their ambition to be the best. In each company, executive teams strive to constantly improve, never be complacent, always try to broaden our skills, improve the quality of our work, and come up with new ideas.
Christian Dior is a public manufacturing company that deals with the supply of high-end luxury goods. It was incorporated in the year 1946 as Christian Dior Ltd. with its headquarters based in Paris, France.
“Principal activities are the production and sale of fashion accessories and beauty products” is their business mission.
Christian Dior has engineered a remarkable commercial breakthrough based on top quality, highly creative products that appeal to a youthful, refined clientele. The company is undoubtedly the biggest hit of today’s fashion world.
Currently, Dior operates over 160 boutiques worldwide, with revenue of €17.93 billion. Ready-to–wear and couture collections are sold exclusively in the Dior boutiques. Other retailers only carry licensed Dior products like eyewear, lingerie, ties, baby clothing, perfumes, and other accessories. According to marketing surveys, to date Dior is the most widely recognized brand in top fashion. Dior is a member of the Chambre Syndicale de la Haute Couture et du Pret-a-Porter.
Christian Dior is a fashion house that holds of all kinds of lifestyle products including Clothes
Wines and Spirits
Fashion and Leather goods
Perfumes and cosmetics
The colors that are seen in this company are pastel colors with a heavy use of blacks, whites and greys. The house uses high-end fabrics like silk, worsted wool, taffeta, which turn to gorgeous embroided and structured products. Their collections promote concept of femininity and glamour that have been imprinted in the heritage and values of the brand from the 1940s till today.
Only the world’s finest design fashion house could design such exquisite handbags. Gorgeous Dior bags features alluring details – famous “CD” set made in Louis XVI style. Dior handbags are the very essence of beauty & style. Thus it’s not surprise that the logo is recognizable and handbags is popular almost everywhere.
With classy sunglasses from Christian Dior you can accessorize your face in ultra-modern style. CD sunglasses collection is traditionally very fashion-forward, sleekly styled and ideal for today’s customers. Over the years, the Dior brand has been modernized, and the success of its collections has also rides on rectangular frame fronts in flat metal and combination frames.
The best Swiss watchmakers traditionally make Christian Dior watches. Each CD watch is original, exclusive and timeless object, the reflection of a personality. It crowns an outfit, imparting indescribable touch of French elegance that is so appreciated around the world.
Dior price range for haute is about $20, 000 – 50,000. Luxury is luxury and you cannot do anything about it. However, if you want to engage with a brand, you can also buy a lovely Christian Dior coat at a price of $2,000.