Case Study Essays

The purpose of this paper is to examine the issues related to the production of olive oil, by the Greek company Elais, and the marketing practices implemented by the company. Thus, the product, its target market and competition are examined, a SWOT analysis is performed and the marketing mix is …

In modern day society consumers are becoming more health orientated, fuelled by increased media channels constantly reminding about the dangers of unhealthy eating. As a result many food and drink manufacturers are reinventing both their product portfolios and their marketing activities. However companies are also realizing that customers view ethical …

There is one major problem that Rand McNally faced back in the 1990s. This problem was to figure out how to overcome their mindset of just being a printed map company. They had a bunch of employees of the older generation that did not really understand the technological, or Internet …

I. Point of View This case study examines the critical decisions to be made by Arnold Greenberg, Chief Operating Officer (COO) of Snapple. The point of view of the latter was chosen since his role is increasingly important to the company’s ability to execute its strategy. The chief operating officer’s …

Sociology which is known as the science of society, is one of the youngest as well as one of the oldest of the social sciences. It is one of the youngest sciences because only recently it came to be established as a distinct branch of knowledge with its own distinct …

1) Company Profile: a. High-end retailer in Canada with ten stores in seven Canadian cities b. Sells top quality, branded and private-label designer fashions as well as cosmetics c. Owned by the Wittington Group headed by Galen Weston d. Peak sales occurred in March/April, July/August and November/December e. Publicity campaigns …

1. Martha and the investors in the Trap Ease seem to face a “once in a lifetime opportunity.” What information do they need to evaluate this opportunity? How do you think the investor group would write the mission statement? How would you write it? Trap Ease America has obtained worldwide …

Carlos Slim Helú was born on January 28, 1940. He is a Mexicanbusiness magnate and philanthropist who is currently ranked as therichest person in the worldin 2012. Slim has beenranked the richest person in the world since 2010. His extensive holdings in a considerablenumber of Mexican companies through hisconglomerate,Grupo Carso,SA …

Computer shop business is one of the most in demand businesses here in Mandaluyong.Nowadays, internet cafes are really in demand because of the fast changing technology that thepeople embraced just like here in the Philippines. Some have their own laptops and bring it tocoffee shops so that they could relax …

FreshDirect is an online grocery launched in 2001 that offers shopping and delivery services to around 300 zip codes in the tri state area of New York (www.freshdirect.com). The current CEO of FreshDirect is Mr. Jason Ackerman, who is also a cofounder of the firm, whilst the chairman is Jim …