Business Essays

LECTURE OBJECTIVES Understand relationship marketing. Understand the differences between relationship marketing and transaction marketing. Understand customer relationship management Identify the essential concepts on customer relations – customer satisfaction and customer loyalty 1. Understand Relationship Marketing 1.1 What is ‘Relationship Marketing’? Marketing consists of actions taken to build and maintain desirable …

Lafleur Trading Company, established in 1975, is a worldwide supplier of the finest foods and wines. With buyers dealing strictly with reputable producers and exporters, Lafleur Trading Company guarantees the highest quality products. Some concerns have surfaced about the direction the organization should take in regards to some key areas. …

Comparison between Apple and Samsung Mention to smartphones, the first two brands flashing into my mind are Apple and Samsung. The top five smartphone vendor market share in 2011 is 17% for Samsung and 18.8% for Apple. In 2012, they become 30.4% and 16.9%. These two leading IT companies do …

How would you apply OD principles in order to ensure the continued operation of your business? How would yHow would you apply OD principles in order to ensure the continued operation of your business? ou apply OD principles in order to ensure the continued operation of your business? You are …

1. What is Panera Bread’s strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Panera Bread is taking? What type of competitive advantage is Panera Bread trying to achieve? The two core elements of Panera’s strategy were to aggressively expand …

1. Who are the primary stakeholders of Knights Apparel? The primary stakeholders of Knights Apparel are Knights Apparel, the 120 employees that work in the Alta Garcia factory, various customers, 3 2. For each stakeholder group, what are their major concerns? The major concerns for Knights Apparel include paying employees …

KENNECOTT COPPER CORPORATION CASE REPORT 1. Analyze the economic rationale of the Carborundum acquisition. Under what conditions an acquisition would be expected to add to shareholder value in general? Do any of these reasons apply to Carborundum acquisition? Prior to the consideration of Carborundum as an acquisition target, Kennecott, a …

Securitization is a global concept aimed at changing an illiquid asset into a security (Giddy, 2001). It is a corporate function used by various corporations for various reasons. Financial institutions and various corporations have continually used the concept to increase cash inflow and reduce the risks associated with illiquid assets. …

Social media has brought about a lot of changes both in the society at large and various work places. Law enforcement organizations have also not been left behind by the impact of social media whereby many law enforcement officers have engaged in the use of social media in nearly every …

New developments keep arising every day which have got different impacts on the lives of people who live in the area where there is new development. The introduction of a new road in Bibera on the pygmies, Bagyeli varies from the economic impacts, social and even political impacts. Roads are …