Business Essays

This year marks the 125th anniversary of my beverage of choice – Coca-Cola. Coca-Cola was created in Atlanta, Georgia, by pharmacist Dr. John Pemberton on May 8th, 1886 and in its first year only 9 glasses of the beverage were sold. Today, the Coca-Cola company sells 1.7 billion beverage servings …

When gas prices soar, most consumers have to reduce their spending on other things. If they could buy a $3.50 box of cereal for $1.39 or a $2.99 package of tomatoes for $0.99, and get the same or better quality, the supermarket might be the easiest place to start for …

1. Does the global economic crisis signal that the American model of free market capitalism is fundamentally flawed? No, the global economic crisis does not signal that the American model of free market capitalism is fundamentally flawed because America government should definitely provide a support role for the corrective measures …

Jimmy Choo is not only one of the world’s most loved shoe, but also a leader in social media marketing for its category. Over the past few years, few shoe brands have used social media in a more engaging, innovative and effective manner. Jimmy Choo marketing has not only limited …

Two former Singapore Land Authority (SLA) officers, Former deputy director of technology and infrastructure, Koh Seah Wee, 41, was sentenced to 22 years in jail, and his subordinate, former manager Lim Chai Meng, 38, was sentenced to 15 years for being involved in a $12 million fraud case. With the …

The biweekly taxable wages for the employees of Rite-Shop follow. 3-8A Ralph Henwood was paid salary of $64,600 during 2012 by Odesto Company. In addition, during the year Henwood started his own business as a public accountant and reported a net business income of $48,000 on his income tax return …

1.1 INTRODUCTION: The word advertising comes form the latin word “advertere meaning” to turn the minds of towards”. “advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor”. Advertising is used for communicating business information to the present and prospective customers. …

The current assignment is an analysis of the elements of the marketing mix (product, place, price, and promotion). ALDI is the chosen organization for the examination in which an explanation of the four elements of the marketing mix will take place. Details on how the marketing mix affects the development …

Intellectual property is defined as a work or invention that is the result of creativity, such as a document or a design, to which one has rights and for which one may apply for a patent/copyright/trademark. Apple has succeeded in winning a lawsuit against Samsung. This patent war between the …

“The capital of the world is in 23 different places”- this was the tagline used by the General Electric Company when it expanded its business in 1995. It is very valid for India as well. India is emerging as one of the leading economies of the world and the rate …