Business Essays

With the booming development of the world’s economic, the term Corporate Social responsibility (CSR) is becoming very familiar with many companies. It is a strategy that about how company can minimize the negative impacts of its operation on the stakeholders while maximizing its positive impacts (Lantos, 2001, p. 600). The …

How does Coca Cola handle crises? Discuss whether this global leader has succeeded in handling crises from headquarters in Atlanta with reference to both the Belgium school children case and to Dasani in the UK. You must access relevant media comment from the time in making your assessment. A crisis …

Critically examine the following statement “the behaviour of the organisation determines the success or failure of the organisation”. An organization consists of individuals with different tasks attempting to accomplish a common purpose. For a business, this purpose is the creation and delivery of goods or services for its customers. According …

As a contributing writer for the New York Times, Peggy Orenstein stresses in her article, Cinderella and Princess Culture, that the “princess craze” and “girlie-girl” culture is ruining young girls as they feel constantly pressured to be perfect. Orenstein also recognizes the fact that large companies like Disney are responsible …

The purpose of this work is to analyze the mission, values, and core competencies relating to sustainability and the Triple Bottom Line of the corporations Wal-Mart and Starbucks. By analyzing the key differences not only in their values, but the application of their stated values, they can then be judged …

IKEA was chosen as the target company to study its consumer behavior due to its high brand awareness and large consumer base. 12 young respondents, who are mainly from our friends, are selected to do the depth-interview. Base on the data collected from the interviews, quotes are interpreted by the …

Orbitz, which is headquartered in Chicago, Illinois, officially began doing business online in June 2001, and had originally been created in 1999 by five major airline companies-American, Continental, Delta, Northwest and Untied. What’s more, Orbitz is one of many Internet travel company websites that offer services to people who are …

In our society, many people suffer from ailments and diseases that require medication to help them manage their illnesses while trying to maintain a normal lifestyle. Approximately 75% of the US population lives within three miles of a CVS (Datamonitor,2011), a retail pharmacy which sells prescription drugs and a range …

Every day children are exposed to the selling messages of advertisers via the television. There is some debate in the literature over the age at which young children can distinguish television advertisements from programmes, when they can remember and want what they see and when they are able to understand …

Describe, examine, compare, contrast, explain, analyze, evaluate, and illustrate the trait definition of leadership versus the process of leadership. Leadership is a fascinating topic. As Stogdill states, “there are almost as many different definitions of leadership as there are people who have tried to define it” (Stogdill 1974, p.7). In …