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Brand Essays

Brand essays is a type of written assignment the focus of which is a brand or a label. It is a certain group of good, which due to its quality and design have earned recognition from many customers. This group of products usually has a specific status on the market and among customers. The task to prepare brand essays is an intertie challenge, requiring the ability to conduct an in-depth analysis of the market, particular groups of products or a single labeled item.

A writer performing this task should be aware of the latest trends. Apart from that, students should conduct a small investigatory work and study the market and statistics, which will allow them to get enough material to enhance their future brand essays. Preparation if such assignment may cause a problem to students, as it demands dedication, plenty of time and many efforts.

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Brand Equity

A brand represents a “name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition.” Without a recognizable brand, a product is but a mere commodity. It’s more …

Rogers Chocolates

What is competition like in the premium chocolate industry? Which of the five competitive forces is strongest? Which is weakest? What competitive forces seem to have the greatest effect on industry attractiveness and the potential profitability of new entrants? The premium chocolate industry is having an intensive competition in Canada …

Unno Launch Case

1.What Were Groupo Sans’ Brands and What Brand Identity Did They Have? Groupo Sans is a Spanish company that specializes in underwear design, production and sale. It has a significant market share – 35% in slips and boxers, 45% in men’s shirts, 23% in women’s shirts, 15% in panties and …

Strategic Management College

1. Bargaining Power of Buyers * . Tran Quy Thanh, chairman of Tan Hiep Phat Beverage Group, said Viet Nam’s annual per capita consumption of soft drinks rose sharply in recent years, from three litres in 2007 to 23 litres at present. Muhtar A. Kent, chairman and CEO of the …

Case Study: Mr Bean

1) What are the roles and benefits of branding to sellers and buyers in the food and beverage business? Is branding only for big companies? Why or why not? Branding is a basic decision in marketing products, this is whereby an organization uses a name, a phrase, design, symbols or …

Consumer Behavior Argumentative

1. Discuss the nature of problem(s) in this case? 2. Suggest the kind of consumer research needed? How should Golden Glow be positioned/ repositioned to bring about the desired change among consumers? Give your reasons Anil Mahajan absent -mindedly ran his finger over the cake of soap before him. He …

Exploring Personality in the Indian Deodorant Category

Indian Deodorant category: A personality perspective The Deodorant market in India transformed from being a predominantly grey market to a market with severe competition among popular brands. Most of the deodorant brands have taken advantage of the progressive and cultural shift happening in India by appealing to hedonistic pleasures of …

Aqualisa Quartz Case Write up

Aqualisa is suffering from a lack of sales momentum with their new Quartz product line due to a lack strategic promotion. The firm is has boldly attempted to innovate the electric segment of the UK’s shower market. Unfortunately plumbing products have little brand recognition amongst consumers and Aqualisa has a …

Marketing Mix

The marketing mix is often considered as the center of a marketing strategy. It is defined by Kotler and Armstrong (2010:84) as ‘the set of controllable, tactical marketing tools that the firm blends to produce the response it wants in the target market.’ These tools are; Product, Price, Place and …

Rosewood Case Study

Rosewood Hotels currently has 12 iconic luxury hotels worldwide with a total of 1,513 room capacity. Each property thrives on its own name and the corporate brand name, Rosewood, has been muted to preserve the distinctiveness of each individually branded hotel. Rosewood faces competition from corporate branded giants e.g. Ritz-Carlton, …