Advertising—The Right Turns Work File

Contact your instructor to learn about synchronous opportunities that will allow you to interact with your classmates online, in real-time, using Web 2.0 tools. If you choose to participate in the synchronous assignment opportunity, your instructor will explain what you need to submit for grading.

Asynchronous Assignment
You also have the opportunity to participate in an asynchronous assignment with one of your classmates through an email discussion. To participate in this assignment, use the email feature of the course to send a message to your classmates to find a partner. Once you have found someone to work with, you and your partner will communicate back and forth to analyze advertisements.

Assignment Product
You and your partner will use health information, products and services as a basis for your discussion. Discuss the four items you identified during your online search. Share specific details about ad techniques, ad claims, reliability, risks, benefits and your opinion of FTC action that reveal key details of your search. Using the details you have discussed from your search, work with your partner to develop a brief summary of two specific products, including if they are a health scam or valid products, and if they should continue to be available to consumers.

Part 1: Collaborative Partnership
Your partner’s name: Steve Huang
Your partner’s email address: [email protected]
Date you began the collaboration: 2/25/2015
Date you completed the collaboration:
Describe the task you completed collaboratively in a paragraph consisting of three or more sentences. After looking through the two sites, my partner

Steve and I went online and searched for several ads for products that were required in the assignment. Then we discussed and analyzed the packaging strategies they used to attract consumers and whether they were reliable or not. To divide up the assignment, Steve did the chart and I wrote two of the summaries.

Part 2: Advertising Chart
Items
Ad technique(s) used
Explain about the ad claim and whether the product is reliable Explain possible benefits and risks and whether the FTC should take action A medical product you do not believe will live up to its ad claim

Internet link to the advertisement

An all-natural product you do not believe is safe

Internet link to the advertisement

A beverage that seems healthy

Internet link to the advertisement

A fitness product or service

Internet link to the advertisement

Part 3: Brief Summary
Summarize two specific products, including if they are a health scam or valid products, and if they should continue to be available to consumers. Describe the products in a paragraph consisting of three or more sentences.

1. Sensa weight-loss powder
Sensa indeed uses misleading advertising while introducing its product to the market, which decieves consumers with unfounded weight-loss claims and and wrong endorsements. Its slogan saying “get a gym body without going to the gym” exaggerates the effect of its product, since it is scientifically impossible to build a gym body only by taking weigh-loss medicine without working out. In fact, the chances of being successful in weight loss just by spreading something on your food are silm to none. Moreover, its ad claims that there is neither stimulants nor pills added, which is also a misleading information. Usually this type of product all applies certain stimulants that can increase our body metabolism; and some of them may even harm our body in the long run. Another thing on this ad that can bring risks to consumers is that it doesn’t mention what kinds of people aren’t suitable for its product, which should be a required information on the packaging.

2. MelApp (health discovery corporation)
MelApp writes misleading descriptions in App Store, claiming that its app can detect symptoms of melanoma even in its early stage and can also accurately calculate its risk as low, medium or high. This is indeed a claim unsupported by any science, because the cancer-related checkup must includes a skin exam by a health care professional qualified to diagnose skin cancer. Therefore, this chargeable app uses deceptive advertisement that is scientifically impoosible to lure consumers to buy it, while letting them get nothing but a fraud.

Part 4: Peer and Self-Evaluation
Rate yourself and your team as a whole according to each of the performance criteria below. 3=Always 2=Usually 1=Sometimes 0=Never
Peer and Self-Evaluation

Rating for You
Rating for the Team
Reasons for Ratings and Other Comments
Showed respect for others’ opinions we kept exchanging thoughts and ideas while typing down our conclusion Completed assigned duties

Provide the email conversation exchanged with your partner:

Rubric
Grading Rubric

Exemplary
Accomplished
Developing
Beginning
Part One: Partnership

20 points possible
18-20 points

Partnership information and a thoughtfully detailed description are presented.

14-17 points

Partnership information and an adequately detailed description are presented.

10-13 points
Partnership information and a complete description lacking details are presented.

0-9 points

Partnership information and description may be incomplete or inaccurate. Part Two: Ad Chart

20 points possible
18-20 points

Item is thoroughly supported by evidence from the advertisement. 14-17 points

Item is adequately supported by evidence from the advertisement. 10-13 points

Item list is supported by limited evidence from the advertisement. 0-9 points

Item lacks supporting evidence from the advertisement.
Part Three: Summary

20 points possible
18-20 points

Summary information and a thoughtfully detailed description considers of product validity and consumer availability are presented. 14-17 points

Summary information and an adequately detailed description of product validity and consumer availability are presented. 10-13 points

Summary information and a complete description lacking details of product validity and consumer availability are presented. 0-9 points

Summary information and description may be incomplete or inaccurate. Part Four: Evaluation

20 points possible
18-20 points

Evaluation of partner and self is thoughtful and thoroughly illuminates strengths and areas for improvement. 14-17 points

Evaluation of partner and self adequately illuminates strengths and areas for improvement. 10-13 points

Evaluation of partner and self is complete but lacks illuminating details. 0-9 points

Evaluation of partner and self may or may not be complete.

Part Five: Email Exchange

20 points possible
18-20 points

Email exchanges are detailed and show a thoughtful discussion on the topic. 14-17 points

Email exchanges show an adequate discussion on the topic.
10-13 points

Email exchanges show little discussion on the topic.
0-9 points

Email exchanges do not accurately discuss the topic.