Mystic Monk Coffee

1. is Mystic Monk Coffee’s strategy a money-maker? What is MMC’s business model? What is your assessment of Mystic Monk Coffee’s customer value proposition? Its profit formula? Its resources that enable it to create and deliver value to customers? Mystic Monk Coffee business’s strategy is a money-maker. There is no doubt that the coffee industry is a booming industry. According to the National Coffee Association, about 83% of U.S. adults drink coffee in one form or another. Therefore, the coffee business has very high potential to generate profit. There is no risk of loss. Over 150 million people in the US alone consume coffee Mystic Monk Coffee’s net profit could be even higher since the Mystic Monk Coffee makes quality products.

Mystic Monk Coffee business model elaborate ways on how the company will generate profit and expand sales to Churches and local Coffee shops. Mystic Monk Coffee’s business model includes the plan of increasing quality coffee production by buying a new coffee roaster which will raise production from about 540 to 780 pounds a day and also putting up wholesale sales to churches and local coffee shops.

Mystic Monk Coffee is a product with a successful customer value proposition. The company’s coffee is produced using high-quality fair trade Arabica beans. Organic Arabic beans offer a variety of flavors.

The company’s business web site also offers free shipping to consumers if they purchase 3 bags or more of Mystic Monk Coffee. This is an excellent strategy because it attracts the customers to buy more and save money on shipping fees

The Company’s Profit formula or revenue model illustrates the ability of the company or business to create value for itself. With Mystic Monk Coffee’s strategy, the company plans to generate more profit by increasing the production of coffee.. With the purchase of a new roaster, they will up Coffee production by almost 240 pounds a day, there by generating more
profit.

Mystic Monk Coffee’s resource that enables the company to create and deliver value to customers is its use of high quality Arabic beans to produce very good coffee. The purchase of a new roaster coupled with additional work hours by the monks will increase production.

2. Does the strategy qualify as a winning strategy? Why or why not? Mystic Monk Coffee’s business strategy is qualified as a winning strategy because the business provides quality coffee produce that will attract and keep customers to their brand. The quality of coffee is very good and the business has a lot of room to expand and increase production once a new roaster is acquired. Mystic Monk Coffee business strategy is a winning one because of the competitive edge they have against other coffee producers. They will attract a lot of Catholics world wide

3. What recommendations would you make to Father Daniel Mary in terms of crafting and executing strategy for the monastery’s coffee operations? Are changes needed in its long-term direction, objectives, strategy, and the approach to strategy execution? Explain. In My Opinion, Mystic Monk Coffee is doing great. I won’t change a lot in their strategy. I will however recommend the company maintain their high quality coffee production, and attempt to reduce quality could lead to loss of loyal customers to other brands. The company should also minimize production expenses. The Company should consider outsourcing coffee production if it is cheaper.