We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Fell-Fab Products

The whole doc is available only for registered users
  • Pages: 2
  • Word count: 395
  • Category: Industry

A limited time offer! Get a custom sample essay written according to your requirements urgent 3h delivery guaranteed

Order Now

1. Situation Audit
Fell-Fab Products is a manufacturer of interior coverings, which takes 75% of their total production and the rest was based on diverse products for Canadian military, shipping containers, elevators and many other specific products.

Glen Fell, the president of Fell-Fab Products received an offer from North American Airlines (NAA) to overtake the whole interior coverings management process for their company. NAA would have several benefits such as reduction of their costs, less “aircrafts on ground” (AOC) and perhaps better product quality. On the other hand, for Fell-Fab Products it would be a good opportunity to increase their revenues and profits. Everything looks perfect in statistics, but the other side of this proposal is that Fell-Fab Products does not know a lot about running a service operation. Company is concerned because of bad experience with previous partners; they did not hold cooperation with those companies for very long. In this offer the most important reason to Mr. Fell’s doubt is because of their inexperience in this field, and any mistake and failure could cost them money and also bad reputation. Furthermore, Fell-Fab Products’s interiors sales would decrease and their just-in-time production process would be on a stake. 2. Problem/decision statement

Fell-Fab Products is a niche manufacturer that bases its production on flexibility with their customers and just-in-time/zero inventories. Its strength is in having stable customers that require products for long terms, which they served with high professionalism. On the other side, Fell-Fab Products does not have any experience in service operations. 3. Alternative identification

After long discussion we discovered that Fell-Fab Products has two other alternatives besides accepting or rejecting the NAA’s offer. First one is to negotiate with NAA to become their full interior supplier. At the moment they are just accounted for 35% of total NAA’s purchases of aircraft interiors. In this case they will not be responsible for service operations, but for NAA it would be easier to manage their coverings inventory and quality. Second alternative is to focus more on their existing customers and Increase Company’s understandings about industries to which they sell their products. At the moment, company does not understand anything about their partners’ industries. Successful companies always get familiar with their customers and businesses they operate. As an outcome Fell-Fab Products will improve their reputation and increase possibilities for receiving more offers.

Related Topics

We can write a custom essay

According to Your Specific Requirements

Order an essay
Materials Daily
100,000+ Subjects
2000+ Topics
Free Plagiarism
All Materials
are Cataloged Well

Sorry, but copying text is forbidden on this website. If you need this or any other sample, we can send it to you via email.

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
Sorry, but only registered users have full access

How about getting this access

Your Answer Is Very Helpful For Us
Thank You A Lot!


Emma Taylor


Hi there!
Would you like to get such a paper?
How about getting a customized one?

Can't find What you were Looking for?

Get access to our huge, continuously updated knowledge base

The next update will be in:
14 : 59 : 59