Nike Essays

In this report we focus on Nike’s Inc. Cost of Capital and its financial importance for the company and future investors. The management of Nike Inc. addresses issues both on top-line growth and operating performance. The company’s cost of capital is a critical element in such decisions and it is …

Brand awareness is one of the biggest assets that athletic shoe companies as Nike, Adidas, Reebok, Fila can have. Brand awareness always brings a considerable advantage in getting consumer’s attention and making a good place in that shoe market. If a well established brand name effectively mentions the messages of …

In the business world is a real advantage to have some valuable case studies to work on. SWOT Analysis Toyota Strengths * New investment by Toyota in factories in the US and China saw 2005 profits rise, against the worldwide motor industry trend. Net profits rose 0.8% to 1.17 trillion …

1. Introduction Founded by William Riley in 1906 as the New Balance Arch Company, in Belmont, MA, New Balance manufactured arch supports and orthopedic shoes. During the fifties and sixties, athletes turned to the company for customized running shoes due to New Balance’s unique expertise in handcrafting specialized footwear. Paul …

Introduction:Globalisation is defined in the dictionary as “The growth to a global or widespread scale”. However, under a more economic definition, the term “Globalisation” describes the increased mobility of goods, services, labour, technology and capital throughout the world. The advantages and disadvantages of globalisation have been debated and studied heavily …

Nike’s core competencies exist in their effective marketing strategies and their innovative product design. These two elements provide much value and benefits to Nike’s consumers, are not easy for competitions to imitate, and can be leveraged widely to most of their products and markets. Although Nike does not manufacture any …

The concept of environmental scanning is important because of the short term and long term success of a company. This tool helps companies scan, monitor, evaluate, and forecast the internal and external parts of the company. In order to obtain an accurate assessment of the internal and external variables of …

Subject: Under Armour’s Strong Financial Performance from 2008 to 2010 In order to help Under Armour acknowledge its position within the sport apparel and gear industry, I researched and constructed an analysis of the company’s financial performance from 2008 to 2010. Over the last three years, Under Armour posted a …

Introducing Nike NIKE, Inc. is the world’s leading innovator in athletic footwear, apparel, equipment and accessories. The company unofficially commenced the sale of shoes in the United States in January 1964, under the name Blue Ribbon Sports by both Phil Knight and Bill Bowerman; through importing Tiger shoes made by …

Under Armour has dominated the performance apparel market in recent years. They have used innovative technology and created a product that is high in quality and has gained a lot of customer support from its target industry. Their strategy of producing climate favorable, Athlete friendly, fitting sizes apparel made of …