Marketing Essays

The management decision is always connected with the problem or opportunity the company comes across at some point its business activity. It may be the decision about the introduction of the new product or adoption of the most effecting pricing or campaign. To help the client undertake the decision which …

1. Introduction Founded by William Riley in 1906 as the New Balance Arch Company, in Belmont, MA, New Balance manufactured arch supports and orthopedic shoes. During the fifties and sixties, athletes turned to the company for customized running shoes due to New Balance’s unique expertise in handcrafting specialized footwear. Paul …

Today’s pet industry is doing very well. Pet Market has been a specialty retailer for the last 10 years. Our current product line includes large and small breed dogs, pet food, supplies, grooming products, toys, and vitamins. Changes in the external environment called for Pet Market to develop a new …

Television is the industry which most commonly guilty of perpetrating gender roles and stereotypes. Very sharp contrasting stereotyping of gender roles on television can be noticed in commercials and advertisements. Gender stereotypes can also be found in children’s TV programs. Television fails to represent the world realistically to its viewers. …

1. Introduction Established in 1903, The Harley-Davidson Motorcycle Company has travelled a somewhat rocky road to success. Saved from the brink of bankruptcy by a management buyout in 1981, Harley has succeeded in building a truly global brand that is the envy of its competitors. Faced with a declining market, …

Advertising is beginning to dominate today’s society, brainwashing young, vulnerable viewers. Advertising has and will affect everyone, whether it’s a new facial wash on a TV advert or the latest mobile phone on a billboard, each uses the same manipulation technique to persuade the viewer. Advertising has always affected people …

The scope of the report is to compare the practices followed in two companies, “Hewlett-Packard” and “Dell Computers”, and the reasons for their success. The comparison is done on the basis of structure, technology, culture, fit with the environment. The outline of the report is as follows: Brief introduction Organization …

Case background: QI-TECH, a Chinese manufacturer of precision Coordinate Measurement Machines, is a joint venture established by Indiver BV, a Dutch aircraft engine manufacturer and a Chinese state-owned enterprise QQMF. Looking for a strategic exit, Indiver BV, which holds 50% of QI-TECH, must negotiate a sale with its Chinese partner …

Digital Semiconductor was a business unit of Digital Equipment Corporation. John Gavin, the DS group controller, wanted the finance department to find ways to add value and better support the division because the DS business strategy had many changes over the past five years and the division was still operating …

Market Saturation/Loss of Sales (CI#1) – Growth Strategy is no longer working for The Body Shop. Their store growth has diminished since the mid-1990s, and by 2002 the company’s profit was shrinking, and sales were not growing proportionally to the rapid expansion of stores. Having entered a retrenchment phase, they …