Marketing Essays

Company Analysis Mediquip S.A., a subsidiary of Technologie Universelle, is a manufacturer of CT scanners, X-Rays, ultrasonic, and nuclear diagnostic equipment. Their competitors consist of other European companies such as Sigma FNC, Eldora, Magna, and Piper. Even though Mediquip is a fairly new player in the medical equipment market compared …

1. McGregor’s department from its inception has laid a great emphasis on personal service of its clients. James McGregor, the current president doesn’t want to destroy its old-world charm, which differentiates it from the other departmental stores. But at the same time he is worried that with an old-fashioned image, …

We will first try to analyze the pc industry by the help of Porter’s Five Forces Model and then continue with explaining Dell’s business model, its positioning, and its competitive advantages, which heavily depend on extremely successful direct sales model and supply chain management. We will wrap up the case …

Coca-Cola is one of the best known names in the world. The positive attitudes and beliefs keep millions of consumers buying the product over and have helped the company establish loyal consumers. Coca-Cola has built a successful worldwide brand name to millions of people. Coca-Cola built brand loyalty when consumers …

Frito-Lay, Inc 1987-1992 Background: In December of 1986, Willard Korn, former CEO of Frito-Lay, Inc. resigns due to profit plummets. Korn had led Frito-Lay down a road to disaster. His micromarketing idea was good at theory but unable to support the needs of the ever growing company. His resignation proved …

Final Marketing Plan Marketing is a crucial part of any new product line. A well researched, innovative marketing plan is a must when planning a successful product launch. This final marketing plan for Victoria’s Secret Lil’ Devil’s line of men’s-wear incorporates all the necessary steps involved in a successful marketing …

We have all visited restaurants before, hungry with anticipation of consuming a good meal in return for our precious and cautiously spent money. Eating out is an expensive business and you really want to be sure you get a good experience. Sadly, this doesn’t always happen. Who or what is …

No organisation operates in a vacuum. All businesses are surrounded by laws, pressure groups, customers and competitors. These are part of the marketing environment that the organisation works within. Dealing with this environment is a major part of the marketer’s work since marketing is an interface between the organisation and …

When making ethical decisions, I usually use the Virtue Approach. Before making any ethical decision, this approach requires you to first ask what kind of person should you be (Velasquez, Andre, Shanks, J., & Meyer, 2005b). This method assumes that there are particular ideals that we should strive towards. One …

Introduction This paper addresses ethical issues associated with Colgate’s distasteful toothpaste named Darkie. Initially I discuss about what is ethics, how it affects, and ethics in business. In the second part, I discussed about options for Colgate to handle the situation. With continuing, I focused on importance of brand name …