Marketing Essays

AirAsia Berhad is Malaysia and Asia’s first low cost carrier has made its name synonymous with low fare air travel in the region. Now a household name throughout Asia, Airasia offers lower fares by eliminating most traditional passenger services in order to make air travel affordable and accessible for everyone. …

In order to resolve these issues our team has derived marketing strategies that include:-•Product Differentiation•Promotional Techniques•Direct Marketing PoliciesThe strategies suggested aim at resolving Patterson’s primary issue of brand awareness and hence solving the case study “Marketing James Patterson”. 2.0 Situation AnalysisJames Patterson is one of world’s best-selling crime fiction authors …

1. Introduction Boost Juice Bar is a young Australian retail company which set up in 2000 by Janine Allis, it is the largest juice and smoothie bar at the Southern Hemisphere and is in more countries than other juice bar in the world. Boost Juice Bar has grown rapidly over …

Maple Leaf Foods (MLF), a result of many mergers and amalgamations, has been in Canada for over 100 years. Its operations focus on three core areas: meat products, agribusiness and bakery products. The meat product group is the largest, with sales to about $2.5 billion in 2000. Each business is …

Introduction Kudler Fine Foods is a virtual organization demonstrated in a University of Phoenix simulation. As illustrated by Team B, authors of this paper, Kudler hired Team B as consultants whose mission is to assist them in becoming more creative and innovative. This work proposes a strategy for Kudler and …

Nowadays, many medium sized service companies have appeared in our market society. What factors have led them to success? Of course, the most important one is doing as best as they can on customer service. Customer service is not only a quick table wipe and a glass of ice water. …

Environmental factors consist of all the factors and activities which have a considerable impact on the running of the business. Environmental factors have a powerful impact on the normal functioning of the any business, especially in the marketing decisions (Pagell & Halperin, 2000). These factors pose challenges and threats to …

Operations Management is how organizations produce goods and services (Slack et all, 2010). Organizations must be able to align their processes to fulfill customer requirements and ensure they are satisfied, which leads to careful planning and if successful to a competitive lead. This reports focus on IKEA, and how IKEA …

Develop a profile of the typical ikea customer. To what extent does this profile vary across countries? Ikea has managed to create an unbeatable atmosphere throughout each and every store they have opened world-wide. Paying attention to every little detail from beddings to photo frames, it gives visitors a sense …

1. What are the relative advantages and disadvantages of co-marketing arrangements versus direct sales? Why is Glaxo considering co-marketing for its new Zinnat antibiotic? 2. Evaluate Glaxo Italia’s criteria for evaluating decisions about sales strategies (i.e., payback and internal rate of return). What are the strengths and weaknesses of these …