Marketing Essays

Successful organizations understand the importance of a strong marketing strategy to satisfy customers and sustain growth. Making the right decisions depends on several variables. The purpose of this paper is to describe the four elements of marketing mix and share how Starbucks has implemented an effective and powerful marketing strategy …

1. Introduction When service industry firstly turned into one of the main economic dominances, it didn’t attract much attention from marketing researches (Fisk et al.,1993), as many researchers considered service as a kind of products (Edgett & Stephen, 1993). However, in today’s economy it is the service sector that is …

Green and Clean inc. is a lawn care corporation headquartered at 11 Seventh Street, Pelham, NY 10803 in a 100 square foot office. We offer a series of lawn development and upkeep programs devoting attentions to every aspect of turf grass culture. These include lawn maintenance, landscaping, composting, lawn aeration, …

Sales promotions are programs designed by marketers to build interest in a product or service and encourage the purchase of that product within a specified period of time. The programs try to entice customers to try a new product or produce more sales quickly. There are four techniques commonly used. …

Strengths·Offers new type menu not available in the area·Huge selection of menu items to choose from·Prices are cheaper than competitors·Customer service is high·Small overhead·Menu FlexibilityWeaknesses·Restaurant is not established and new – no market presence or reputation·Cash flow issues in early stagesOpportunities·Food conscious – healthier choices·Working with local farmers to supply …

When looking at supply side of RTE cereal industry major costs to producers constitute of initial investment in production plant. Flexible manufacturing plants resulted in a rather high supply-side substitutability between different cereals. This implies that RTE cereal producers operate in a broader cereal industry as opposed to one for …

A report on consideration of selling the products in the foreign marketHere we are considering of exporting the products of Quality Kraft Carpets ltd (QKC) in the foreign market. In this case we should consider in few factors which will affect the company’s success in the foreign markets. I think …

1.Basically, these two options have two different advertising objectives. The first one targets at POX’s new features while the non-traditional one tries to attract customers from the fantasy and the story behind POX. Therefore, I support to have a campaign that uses primarily television and print advertising with the expected …

In 1958 Frank and Dan Karney open the first Pizza Hut in Wichita, Kansas. In 1972 there were 1000 Pizza Hut restaurants throughout the USA. Then in 1973 Pizza Hut went international. Later on, in 1977 PepsiCo buys Pizza Hut, with 3,000 U.S. units. In 1989 the Pizza Hut Jobs …

First of all, I want everyone to imagine a young kid, maybe 10 or 11. He is sitting at home watching his favourite footy team play on the TV. Before the game he sees the commentators throw over to TAB Sportsbet’s “Gary Davies” who tells him that Chris Judd is …