Marketing Essays

Since 1954, The ACME Laboratories Ltd. has been doing their operation in Bangladesh and today, it is one of the most successful business conglomerates having sister concerns and investments in various sectors in lot other areas in Bangladesh. This paper is written on a new product “Choco-Drink ” ,manufactured by …

If we take a look at the history of footwear industry in India, we shall see that Bata India has been the emperor of footwear products. Bata had such a good run that it almost became a generic name for shoes. People used to go to shops and just ask …

Q.1. Using concepts from reinforcement theory, explain why Elena might be motivated to lie to customers. With reinforcement theory in mind, do you think that Elena will confess to the legal representative? Why or why not? According to Reinforcement theory, Theorists believe that the behavior of an individual is environmentally …

We all know that consumer is the king of the market. Therefore a sound marketing programme is necessary with analysis of habits, attitude, motives and need of the consumer. Each aspect of this is related to consumer and buying behavior. CONSUMER BEHAVIOR Consumer behavior has been defined as the acquisition, …

Introduction to Puma Puma is one of the world’s leading Sport lifestyle companies. As an organisation it designs and produces sports equipment, footwear, apparel and accessories. Puma distributes its products to “120 countries, employs more than 11,000 people worldwide and has headquarters in Herzogenaurach in Germany, Boston, London and Hong …

Bajaj Pulsar is a motorcycle brand owned by Bajaj Auto in India. The two wheeler was developed by the product engineering division of Bajaj Auto in association with Tokyo R&D [1] and later with motorcycle designer Glynn Kerr. Currently there are five variants available, with engine capacities of 135 cc, …

* To reach an audience of 50m took: Radio 50 years  TV 30 years  Internet 4 years  iPod 3 years  Twitter 2 years * We’re now always on, better connected, informed! * We’re now used to FREE and OPEN * Users assist in both rise and …

Michael Porter developed this model in the early 1980s as a structural tool to assess the attractiveness of any industry. Porter suggests that the attractiveness of and therefore the ability of businesses to compete in, any industry or segment is influenced by the action and interaction of five basic forces …

An event may be defined as something happening or repeated occurrence or social gathering with a purpose. Event marketing may be described as ‘the marketing discipline focused on face to face interaction via live events, trade shows and corporate meeting among other events. Event marketing is concerned with designing and …

About f = fast + fashion www.fblock.com.my —it has branch at hartamas, sunway pyramid ,kuchai lama ,sunway giza, bangsar ,leisuremall, sri petaling, SetiaWalk Puchong ,Dataran Pahlawan Melaka, and Megamall Fahrenheith88. F Block are founded at year 2007.Their design concept mainly in Korean design. Mission f block will continue to provide …