Marketing Essays

Although the focus of this thesis is on distribution, it is important to see distribution as a critical aspect of an organisation’s wider marketing strategy. Hudson (2008: 8) cited Kotler’s (1984) definition of marketing which reflected the importance of distribution as a major aspect of the marketing process: The process …

Indian Deodorant category: A personality perspective The Deodorant market in India transformed from being a predominantly grey market to a market with severe competition among popular brands. Most of the deodorant brands have taken advantage of the progressive and cultural shift happening in India by appealing to hedonistic pleasures of …

The marketing mix is the most important tool used for marketing the products with the consumers. The marketing mix is the only one parameter for a company to distinguish its product from the other same kind of products of different companies. The marketing mix is generally known by the four …

The Problems and Solutions of Green Marketing in developing country In recent years, along with the widespread approval of sustainable development, it has gradually become a mutual recognition all over the world that the green economy is the new economic type which will realize the sustainable development during the 21st …

Abstract An important development is occurring in the working outward arena. An electronic tender is an electronic communication capability in a product or service that allows that product or service to be tended; that is, cared for, attended to, or kept track of by another computer. Electronic tenders open a …

My team member and I are expected to select a company from a Beauty & Wellness, Health Care or Food & Beverage industry so we are choosing Etude House as our Fundamentals of Selling assignment. Etude house is one of the famous cosmetic and skincare brand in Korea. In this …

Aqualisa is suffering from a lack of sales momentum with their new Quartz product line due to a lack strategic promotion. The firm is has boldly attempted to innovate the electric segment of the UK’s shower market. Unfortunately plumbing products have little brand recognition amongst consumers and Aqualisa has a …

Comparing the Hillside Veterinary Clinic Marketing Plan to the standard marketing plan outline, you can easily see certain aspects of business marketing that HVC has overlooked. First, not keeping customer email addresses is a huge mistake. E-mail marketing is a very effective and affordable effort, especially if the growing housing …

1.Introduction 1.1.Background of the study: In the world, without the practical knowledge, theoretical knowledge is valueless. From this point of philosophy, department of Business Administration of Manarat International University, has introduced an internship program with a view to achieve practical knowledge associated with the different fields of business. Therefore, after …

Learning Objectives After reading this chapter, you should understand: – What market and marketing research are and how they differ. – How practitioner and academic market(ing) research differ and where they are similar. – When market research should be conducted. – Who provides market research and the importance of the …