Marketing Essays

Innovative marketing and product concepts made Sony, a leader in Asia’s apparel industry by penetrating new markets in foreign territories in the region. Franchise agreements among most of the overseas operations are implemented to ensure capitalization of local marketing expertise and practices of the franchisees.  Sony employs a merchandising information …

Abstract             The dissertation is based on the objective of studying and understanding the concept and practice of Waqf (endowment) in Islam. In this regard the main emphasis of the dissertation is on the Waqf practices followed in the UAE, the existing Waqf bodies and their functions, local public awareness …

Political             A few decades ago, Coke used to be a symbol of Americanism but now it is being looked upon as a drink that is unhealthy and high in calories. Of course, there is the history of coke that says for short period cocaine was used in Coke, however, …

Definition The word thong originated from an English word which means flexible leather cord. In its present meaning, thong refers to a type of under garment worn by both men and women beneath their clothes to cover their private areas. A thong is different from the traditional undergarment which covered …

Internal Marketing Environment The biggest factor regarding the internal environment of Direct Lounge Furniture Limited (DLF) would be the merger between the two formerly distinct businesses. The merger affects the “Five M’s” resources; men, money, machinery, minutes, and materials. From the write-up, we infer that the two parent businesses of …

Executive summary Three River Optical is a family run business which has been faced with a marketing dilemma.  The company has been ranked among the 25 leading manufacturer of optical laboratories in the country. Steve, who is responsible for marketing has been faced with the problem of allocating marketing budget …

Introduction One of the industries which have recorded a high growth rate is mineral water industry. Like the ICT industry, mineral water industry has taken the world by storm recording a high rate of growth compared to other beverages.  Buoyed by the heightened consumer interest in clean pure water, mineral …

Internet banking is the new revolution in banking. Since commercialization of internet in 1980s, there has been a great revolution in e-commerce and e-banking has become an important aspect of service provision by financial organizations. Millions of customers are today making transactions online and they don’t have to go to …

Introduction:             Norfolk Foods is planning to launch a new powdered formulation for dieters and weight watchers, which is added to milk to produce a nutritious, tasty, hunger-relieving drink that is low in calories. The formulation is already on the market in chocolate and banana flavors, and this newly reformulated …

ABSTRACT The use of indigenous language in advertising could not be over-emphasized in the discussion of multicultural advertisements. The impact of the choice of language to make advertising more effective is explored in this study. Language can be examined through research methods like content analysis and critical discourse analysis because …