Marketing Essays

The mass media are diversified media technologies that are intended to reach a large audience by mass communication. The technologies through which this communication takes place varies. Broadcast media such as radio, recorded music, film and television transmit their information electronically. Print media use a physical object such as a …

The market has shifted. Earned attention is more valued than ever. And CMOs and consumers are paying rapt attention. In an age where anyone can say anything, brands must create an authentic, transparent and entertaining story with a smart and networked public. The success of a product, service, individual, business, …

Back in 1980, in a common fashion house in Milan, two young assistants, Domenico Dolce and Stefano Gabbana, later on the partners both in life and in business, first met with each other. This was a place where they shared and started their dreams. And due to their same pursuit …

The SWOT analysis actually describes the strengths, weaknesses, opportunities and threats of the organization (Williamson, Cooke, & Jenkins 2003). The strengths and weaknesses are usually based on the internal measures while the opportunities and threats are based on the external factors. The SWOT analysis of McDonalds in India is given …

Examine the reasons why consumers interpret marketing messages differently. The first article by Osmonbekov investigates the relationship between materialism and attitudes toward advertising in general. The second article by Taejun, the study examines US and Korean college student consumers’ attitudes towards product placements in three different media films, TV shows, …

This case describes sales promotion strategy at frozen foods maker Giant Consumer Products. The case focuses on the multi-disciplinary facets of brand management and sales promotion. Started with background analysis, problem statement, problem analysis, identification and assessment of alternatives, and recommendation and implementation. Following apspects are included in the case …

One way a team advertises, especially to come to its games are by setting up promotion days. An example of this can be a team like the New York Mets. As I have printed out the different days with what the Mets will be promoting and an example for this …

I. Factual Summary: * Baxton Technology has a reputation for quality products, primarily in the wheel alignment segment. * By 1999, Baxton had sold 1,054 hoists and had sales of 9,708,000. 60 percent of the sales were in US, and 40 percent were in the Canadian market. The total number …

Introduction Integrated brand promotion is the use of various promotional tools like event sponsorship, the Internet, public relations, and personal selling, along with advertising, in a coordinated manner to build and maintain brand awareness, identity, and preference. When marketers use advertising in conjunction with other promotional tools, they create an …

Abstract Advertising is a communication whose purpose is to inform potential customers various products and services and how to obtain and use them. Nowadays, Advertising plays an important role in people’s daily life. An advertisement is also a product and like every other product in the world, it has its …