Marketing Essays

Aarong is an enterprise of BRAC and it’s a CSR based handicraft company established in 1978. Today, Aarong’s reach has spread beyond Manikganj to the rest of the country. At present Aarong is operating through 9 domestic outlets and one franchised outlet in London. Aarong has more than 488 products …

Abstract Since the beginning of the 1990s significant research has been conducted into the extent to the extent in which firms in various sectors efficiently use marketing approaches and the relationship between marketing tools utilisation and firm performance. Many companies feel that their marketing operations need regular reviews and overhauls …

Over the past years South Africans have been faced with disappoints regarding low cost air travelling, air travel was at one stage only for large income earners. South African Airways (SAA) was the recognized and deemed as the loyal carrier for air travelling passengers. Prior to 2006 there were three …

LVMH Moet Hennessy- Louis Vuitton Societe Anonyme is the world’s largest marketer of luxury products and brands. The French company, headquartered in Paris, has been built into a worldwide, billion dollar company with the help of Bernard Arnault, “the pope of fashion.” Arnault said of LVMH, “We are here to …

I. Situation Analysis Eastman Kodak Company, founded in 1889 by George Eastman, was the prime manufacturer and distributor of easy-use cameras and films. Films being their main product of grandeur; Kodak stood out above all competitors by all means. By the first hundreds of years, Kodak had the highest market …

Throughout the 20th century, the pace of technological advancement has increased dramatically. The digital revolution, now upon us, will see further massive steps forward. This case study looks at the ways in which Sony has been able to stay at the leading edge of the new technologies. Sony Corporation is …

1.Discuss the factors that drove Harrahs customer relationship strategy Lovemans goal was to increase revenue by gaining a larger percentage of the gaming dollars of their customers. Based on customer focus groups, the company determined that its best customers only spent 36% of their gaming budget at Harrahs. Lovemans strategy …

First in Show Pet Foods, Inc is in the process of launching a new dog food product to supermarkets called Show Circuit. Show Circuit is currently the number one dog food for show dog kennels. First in Show Pet Foods is trying to get the product as mainstream as possible. …

Drypers Corporation manufactures and markets premium quality disposable diapers, training pants and pre-moistened wipes under the Drypers ™ brand and is a major provider of private label disposable baby diapers and training pants. Drypers Corporation is committed to the development of value brands and to build lasting global brand equity …

Domino’s Pizza, Inc. (NYSE: DPZ) is an international pizza delivery corporation headquartered in Ann Arbor, Michigan, United States. Founded in 1960, Domino’s is the second-largest pizza chain in the United States.[1] Domino’s currently has nearly 9,000 corporate and franchised stores[2] in 60 international markets[3] and all 50 U.S. states. Domino’s …