Marketing Essays

Dewar’s was faced with a declining market among traditional Scotch whisky consumers. In addition, long-term consumption trends indicated that drinking preferences had shifted from distilled spirits to lighter, lower alcohol beverages. Though Dewar’s had a favorable brand image and growing market share, repositioning Dewar’s to younger adults was very necessary …

Moore Medical is a medium-sized distributor of medical supplies to practitioners such as podiatrists and emergency medical technicians. Up to the time of the case, it has relied on traditional customer channels such as catalogs, phones, and faxes to communicate product offerings, promotions, and availability, and to take orders. It …

In both “A&P” and the “Gryphon,” the main characters exhibit traits that makethem distinctive of each other in the way they struggle against rules, authority figures, andinflexible social systems. Sammy, in “A&P” shows how embarrassing it is to confrontcustomers in public when they flout company policy, whiles Tommy in “Gryphon”prevails …

Problem Statement What marketing strategy should Shiseido pursue that will appeal to the cultural, social, personal and psychological characteristics of American consumers and therefore increase the company’s share in the US market? Target Market Adult American women belonging to the high-income earning class Areas for Consideration Strengths: Shiseido is the …

Changing face of the Indian consumer More aware and selective Has faster changing needs and habits Increased ability to spend on a wide range of products Availability and willingness to use credit Quality conscious Rural consumers are specially price sensitive. A company which was established keeping all these in mind …

Commercial versus Passenger Vehicles: Compared to passenger car tire, differences in tire performance, such as durability and retreadability can give a manufacturer a considerable competitive advantage. Truck tires are five or seven times the price of passenger car tire. Though demand for passenger and commercial tires is driven by different …

Marketing Mix Of Pepsi-Cola Todays PepsiCo, Inc. was found in 1965 through the merger of Pepsi Co and Frito-Lay, the world¡¦s largest manufacturer and distributor of snack chips. In 1998, it acquired Tropicana, the world¡¦s largest marketer and producer of branded juices. In addition to the main body of 3 …

Introduction The marketing mix (tool largely used by marketers) is composed of the tactics being developed by a company in the 4 P’s areas: product, price, place and promotion, to assist them in pursuing their objectives. These variables have to be carefully managed by the organisation to meet the need …

Organizational Mission Avon wants to provide everyone with high quality and innovative health and beauty products as well as financial opportunities through sales representatives that are easily obtainable, in many ways, in every part of the world. Avon hopes by bringing these products to everyone everywhere through global markets the …

The growing number of wireless users in the United States includes thousands of mobile professionals, business travelers, and students who need to connect to work, family, and friends while on-the-go and are willing to pay for a convenient wireless service option. With only one major competitor, high-priced Starbucks/T-Mobile, an attractive …