Innovation Essays

Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well-known name, …

Part A: Potential Advantages and Shortfalls of Various Globalization Strategies Globalization strategies have been an issue for any organization that intends to increase its international presence. Free Range Foods has decided to grow operations in France, the United Kingdom, and other regions throughout the globe. The recommended strategies Free Range …

The main strength of the Geely Automotive Holdings, Ltd. is their focused research and development initiatives. They invest roughly “10% of their annual sales revenue (which is significant when compared to Toyota’s 5% investment)” in research and development and focus much of their company’s efforts on their Geely Automobile Research …

Throughout the 20th century, the pace of technological advancement has increased dramatically. The digital revolution, now upon us, will see further massive steps forward. This case study looks at the ways in which Sony has been able to stay at the leading edge of the new technologies. Sony Corporation is …

1. Characterize the roles of incentives, training, and education in promoting innovation in your organization? I work in the hospital sector and this sector we find that innovation in hospital are the best tool to account for the difference and be the number one with respect to the competition. To …

The purpose of this case study is to analyse the strategic capabilities of Dyson. We can find out the reasons make Dyson successful. By analysing those conditions we will know Dyson’s threshold capabilities and strategic capabilities. It is meaningful for Dyson to develop the strategic capabilities to be competitive in …

Counterintuitive though it may seem, sometimes NOT being an expert in a particular field is conducive to creating breakthrough innovation in that field. Because Iddan was not a gastroenterologist, he was not “trapped” in the paradigm that the bowel must be scoped using a camera attached to a flexible rod …

How was Samsung able to go from copycat brand to product leader? Samsung was a copycat brand from the time it started to around the 90s. Some of the first items they made were calculators and black and white TVs. In 1993 Samsung unveiled a new strategy that they called …

In the modern day world that we live in, technology is forever changing and improving all around us. There is great debate over whether technology should be allowed to go ahead or, on the other hand, should it cease to continue all together. Pollution and the general decrease in the …

Under Armour has dominated the performance apparel market in recent years. They have used innovative technology and created a product that is high in quality and has gained a lot of customer support from its target industry. Their strategy of producing climate favorable, Athlete friendly, fitting sizes apparel made of …