Case Study Essays

Develop a profile of the typical ikea customer. To what extent does this profile vary across countries? Ikea has managed to create an unbeatable atmosphere throughout each and every store they have opened world-wide. Paying attention to every little detail from beddings to photo frames, it gives visitors a sense …

In 2000 the Microelectronics division of IBM found itself struggling as an unexpected rapid rise of demand overwhelmed the company’s capacity. Chris King and her team had put a lot of effort and time into making the Network Technology Unit into what it had become. King and her team had …

The firm currently rents a 12,000-square-foot, L-shaped building. This building houses four basic sections:•the office area,•an engineering area,•a machine shop,•and an assembly area. The 80 employees comprise:•machinists,•engineers,•assemblers,•secretaries,•and salespeople. Glenn Moore is the founder and executive of the company. He walked into the employee lunch area saying to himself: “it’s hard …

Denise Roberge, brand manager of Nupth Foods Ltd, had improved sales of her company product recently. Her superior, James Ornath, wanted to reward her by promoting her to the position of marketing research coordinator. This decision was not well-received by Roberge, who assumed that Ornath was following her previous employer’s …

Marketing is not a one-night stand – it is a process. Marketing managers are responsible for a variety of activities that together represent the marketing process, Lamb et al (2008:24). He also mentions that the marketing process includes understanding the firm’s mission and the role marketing plays in fulfilling that …

Depression can be a major catalyst for disrupt behavior and unusual patterns of actions which are sometimes difficult to justify. Many are suffering through mild phases of sadness brought up from the loss of a family member, a relationship break up, a job loss, or simply from hereditary components. In …

Tomatoes are currently a commodity product. Calgene is trying to bring in differentiation in a commodity market through a differentiated product using genetic modification methods. Calgene intended to market the genetically modified tomatoes under the brand name of Mac Gregor Tomatoes to end consumers and the seeds under the FLAVR …

Silicon Valley Medical Technologies (SIVMED) was founded as a research and development firm. In the beginning, SIVMED performed its own basic research, obtained patents on promising technologies, and then either sold or licensed the technologies to other firms which marketed the products. The firm has since then grown and is …

Having experienced the SARS, July 7th, 2005 terrorist attack, and the Bird Flu, which have slowed down the UK economy and had an adverse effect on the hotel industry, there are now clear signs of recovery. This report will first examine the UK hotel market, discuss the major industry players …

Re-urbanisation is the process that people are moving back into the city from the suburb. It is a common process in some parts of the world especially in MEDCs. London Docklands would be a typical example. Pull factors of London Docklands: After the London Docklands Regeneration Program in 1981 by …