Audience Focused Communication Matrix

Use the matrix to complete the information. Write 3-4 sentences for each item.

• What are some audience characteristics you need to consider? • What communication channels would be appropriate and why? • What would you do to ensure your message is effective? • What are some considerations you must keep in mind given the diversity of the audience?

Audience-Focused Communication Audience Audience Characteristics Channels of Communication Strategies to Ensure Effective Audience Diversity Considerations Messages Managers A manager could be considered the Although this message is being delivered In order to ensure the effectiveness When speaking to the management team, the primary audience, or a gatekeeper who face-to-face, it will be important to have of the message, I am going to need to diversity of the audience is going to be will control whether or not the primarysome visuals as well. If the company has keep the message short and to the slim. They are managers because they know audience will receive the message. Thisthe technological resources available, eachpoint. Keeping on track is essential the business, and it is likely that if they audience will have integrity and member of the meeting should have a copy ofto the deliverance of the message. are in a quarterly sales meeting, they have leadership in the business and will the quarterly sales information available Having a positive attitude while knowledge of the topic already.

As far as  expect to be treated as such. to view electronically. If not, the minimumdelivering the message immediately. salespeople go, the diversity may be a Professionalism and accuracy of needed would be a printed copy of the All of the information needs to be little more likely and when customers are information is important. documents being discussed. detailed and consistent. involved, diversification is imminent. Knowing what to say and what not to say is important in order not to come across in the wrong way. Salespeople A salesperson is interested in making As with the management team, this face to Just as with management, the the sell. They want the quarterly face communication of quarterly sales information needs to be short and to information they need in order to do information is going to be best interpretedthe point. Although the meeting needs the job more efficiently and then they through the use of technology. Having the to be kept this way, the information want to get back to work. The quarterlyability to view the information on a large needs to be detailed and consistent to sales information is also important to screen or on a PC in front of the ensure the salespeople receive them to know who made bonus and who individual will be the best channel of accurate information.

While delivering needs to work harder to earn that extracommunication. the facts, the deliverer needs to also incentive. chime in on the questions of the salespeople. If they have questions, I should have answers for them. Customers When speaking to customers, we need to For customers, the best type of To ensure an effective message with know a few things; what are their communication is going to be printed our customers, it is important to expectations? How much time do they information that they can take with them deliver the information in a way that have to discuss the information? Duringonce the meeting is done. This information they will understand. I will not be that time, what is the most important will allow them to take a deeper look into able to discuss every aspect of the information to discuss? The audience the company.

Because the meeting its self company’s quarterly sales information wants to know the sales information so is face-to-face, the channel of so I will need to deliver the that they can make an informed decisioncommunication will be a verbal and visual information that customers are looking as to their investment into the channel, the same as salespeople and for such as profits, net income or company. managers. losses, and margins. It is safe to say that with customers in mind, I would want to consider that some of them may not know anything about the given topic. In order to deliver the message effectively, start with a clean slate of information. All If I were in a meeting with anyone and In this type of meeting, communication To deliver the message effectively, as everyone who was interested in channels are more one way. Face to face I stated in the channel of quarterly sales information of the communication includes me, giving the communication, I would first need to company that I worked for, I would message, and the audience, receiving the ensure that everyone in the meeting probably need to consider that the message. Having a large area that will could hear me and hear my message.

In audience is diversified and treat adequately hold the respective amount of order to do this, I would have some everyone there as a customer. Customersindividuals is important, but even more sort of microphone and speaker system  are treated with the upmost respect. important is having the appropriate set up to deliver my message. I would technology to deliver the message to also have a large screen and everyone effectively. If it were a large technology attached to give visuals to room with hundreds of people, I would want the audience as I am speaking. I would to have some sort of microphone and speakeralso provide speaker notes and notes system in order to ensure everyone could section in order to allow the hear me ok. I would also have my information being discussed up on a large screen and possibly even speaker notes to hand out to the audience as well.