Universal Robina Corporation

Universal Robina Corporation (URC) is a jack-of-all-foods. The Philippine company offers bakery, beverages, biscuits, candy, chocolate, noodles, and tomato products. URC’s branded food products account for 77% of the company’s sales; its major brands include Chippy snacks, Nips chocolates, Magic Flakes crackers, Cream-o cookies, and Great Taste and Blend 45 instant coffees; and Nissin ramen and instant cup noodles. URC also mills and refines sugar and flour, produces hogs and day-old chicks, manufactures animal feeds and veterinary compounds, and makes plastic film for packaging consumer products. URC is a subsidiary of Philippine conglomerate, JG Summit Holdings.

Mission and Vision
Mission
Universal Robina Corporation (URC) is one of the largest branded food product companies in the Philippines and has a growing presence in other ASEAN markets.

Vision
URC’s vision is to be the best Philippine food and beverage company, with a powerful presence throughout the ASEAN region, carrying a wide portfolio of delightful brands of exceptional quality and value, equipped with efficient systems and motivated people. We are committed in making lives a truly fun experience.

Values
Passion to Win: We build organizational capability by being entrepreneurial and proactive, driven by a sense of urgency and purpose. We continuously challenge ourselves to deliver world-class brands and consistently rally our people to strive for excellence. Dynamism: We cultivate a culture of innovation and productive working relationships. We continuously find ways to improve organizational and people capabilities to meet constantly challenging consumer needs. Integrity: We are guided by transparency, ethics, and fairness. We build the business with honor and are committed to good governance. Our processes and products meet the highest standards. We are credible in our dealings with both internal and external stakeholders. Courage: We seize opportunities in building long-term, sustainable businesses. We make tough people and business decisions to ensure competiti

To be the best Philippine food and beverage conglomerate with a powerful presence throughout the ASEAN region and China, carrying a wide portfolio of strong brands, equipped with efficient systems and high-quality people. TOTAL URC VALUES

1. Passion to Win
2. Dynamism
3. Integrity
4. Courage

Passion to Win
We build organizational capability by being entrepreneurial and proactive, driven by a sense of urgency and purpose. We continuously challenge ourselves to deliver world-class brands and consistently rally our people to strive for excellence. Drive for Results

Effectively and speedily executes plans and programs. Exhibits perseverance and tenacity. Achieves quantifiable and measurable results. Identifies areas for improvement and takes necessary steps to implement those changes. Entrepreneurial Mindset

Knowledgeable on the nature of the business and displays a sense of ownership by continuously finding ways to improve processes. Makes certain that all resources are properly utilized to achieve desired results. Initiative

Able to initiate and do efficient follow-through on projects to guarantee success. Exhausts available means to smoothly implement difficult initiatives.
Dynamism
We cultivate a culture of innovation and productive working relationships. We continuously find ways to improve organizational and people capabilities to meet constantly changing consumer needs. Innovation

Able to create and modify systems and processes to address the constantly changing needs of both internal and external customers. Can effectively translate creative ideas into tangible projects and workable solutions. Collaboration

Can work well in a team by complementing strengths and weaknesses of team leader or members. Comfortable to take on different roles depending on the nature of engagement. Strategic Agility Can effectively cope with structural and physical changes. Uses rigorous logic and methods to solve difficult problems with effective solutions. Able to handle multiple tasks. Can comfortably handle risk and uncertainty.

Integrity
We are guided by transparency, ethics and fairness. We build the business with honor and are committed to good governance. Our processes and products meet the highest standards. We are credible in our dealings with both internal and external stakeholders. Principle-driven

Abides by social, professional & business ethics & organization values. Able to manage sensitive information and strategies. Personal Integration
Actively works to continuously improve himself/herself. Works to deploy strengths and compensates for weaknesses and limits to support organizational objectives. Quality Orientation
Ensures that integrity of processes is preserved. Strictly adheres to quality standards to delight both internal and external customers.
Courage
We seize opportunities in building long-term, sustainable businesses. We make tough people and business decisions to ensure competitive advantage. Visioning
Able to provide long-term direction, inspiration and momentum. Maximizes utilization of available and possible resources. Displays a clear sense of purpose. Organizational Interface
Able to interface with both top line and down line to execute effectively tasks at hand. Ensures that policies are adhered to at all levels. Able to relay information objectively and clearly, whether oral or written.