We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Strategic Plan Analysis – Barnes & Noble

The whole doc is available only for registered users

A limited time offer! Get a custom sample essay written according to your requirements urgent 3h delivery guaranteed

Order Now

Barnes & Noble is a company that was founded and owned by actual booksellers. To this date, they are the nation’s largest bookseller and employ more than 50,000 booksellers in the 800 stores around the nation. Leonard Riggio is the founder and chairman with a vision that bookstores could be the place where people could be and become (www.barnesandnoble.com). In this paper I will look at Barnes & Noble’s vision, goals and objectives as well as their strategic plan and will give a SWOT analysis of the company.

Barnes & Noble’s mission, vision and values include not only the customers but also the authors, booksellers, shareholders and the communities they reach. For the customer they will strive to offer a special experience each time they come to or do business with Barnes and Noble. They are committed to provide a friendly comfortable environment with helpful and knowledgeable booksellers at the best price (www.barnesandnoble.com).

For the authors their mission is to provide the best environment to showcase their works and creating forums for the exchange of ideas and opinions with the readers. For the booksellers they create and maintain a fair, professional and diverse workplace with friendly and supportive stores and offices.

The management team is committed to a strategy of growing the company to build the most value for the shareholders over time. Barnes and Noble considers the community to be their friends and family and will strive to give back to them through events, educational activities and programs to books back in the hands of disadvantaged children.

I really do not have any recommendations on their strategic planning as I find it to be pretty solid. They are committed to building stockholder value by addressing today’s fast paced economy. This process includes regular senior management meetings where they set short and long-term initiatives as well as extensive planning and development of annual operating and capital expense budgets (www.barnesandnoble.com). Their strategic plan also involves input from all levels of company management through periodic meetings and electronic communications.

Part of the critical role in their strategic planning, the Board review and approves the annual operating and capital expense budgets as well as new initiatives such as their successful entry into the retail video game market. The Board and management will also strive to create an open communication’s line and a facility of interaction to deal with any problems that arise.


Barnes & Noble Booksellers (2002). Our Company. [Online]

Available: http://www.barnesandnobleinc.com

Related Topics

We can write a custom essay

According to Your Specific Requirements

Order an essay
Materials Daily
100,000+ Subjects
2000+ Topics
Free Plagiarism
All Materials
are Cataloged Well

Sorry, but copying text is forbidden on this website. If you need this or any other sample, we can send it to you via email.

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
Sorry, but only registered users have full access

How about getting this access

Your Answer Is Very Helpful For Us
Thank You A Lot!


Emma Taylor


Hi there!
Would you like to get such a paper?
How about getting a customized one?

Can't find What you were Looking for?

Get access to our huge, continuously updated knowledge base

The next update will be in:
14 : 59 : 59