Social Media as an Important Tool of Digital Marketing Strategy

Before entering the concept of social media, I think it is interesting to start with the definition of what digital marketing is, since both are related, but not the same phenomenon, once a digital marketing strategy involves interaction with potential clients in social media through resources and digital technologies. In addition, digital marketing facilitates customer loyalty and adaptation of offers to purchases already done. This is where social media comes in. They are an extremely important vehicle in a digital marketing strategy, a way as it develops.

But it is also worth notice that social media is not synonymous of social networks . While the main purpose of social networks is to connect people, social media are the vehicles that allow the publication of content and interaction with followers and users of social networks, blogs, YouTube channels, and the aforementioned social networks. One can say that social networks are a category of social media.

When the media became available on the internet, it was no longer static, offering the possibility of interacting with other people. At the heart of social media are relationships, which are commonplace on social networks – perhaps because of it there is this confusion. But it is also worth notice that social media is not synonymous of social networks . While the main purpose of social networks is to connect people, social media are the vehicles that allow the publication of content and interaction with followers and users of social networks, blogs, YouTube channels, and the aforementioned social networks. One can say that social networks are a category of social media.

When the media became available on the internet, it was no longer static, offering the possibility of interacting with other people. At the heart of social media are relationships, which are commonplace on social networks – perhaps because of it there is this confusion. Social media are places where information can be passed on to other people.

The increasing presence of social media brings to light an ever-increasing volume of relationships, ideas and opinions, as well as the consumption of products and services offered by them. The social interaction provided by this scenario causes companies to expose their brands in order to increase sales and, more than that, relate to their audience in the virtual environment.

And what is the relationship between social media and the development of websites and web applications? Starting a project (from a website or an application) is like starting a strategic planning for a company. Discovering the market niche is the most important step of the job. From this, routes and strategies of Web Marketing are plotted for our actions of communication and relationship, besides defining about which keywords we will seek to identify with this public. This, by itself, already begins to take us to find our target audience, we are now found by them.

The content must have the sharing possibility. Imagine doing a search for something that really interests you, finding something that satisfies your search and causes you a certain impact, the likelihood of you sharing it becomes much greater if you do not need to do much effort to do it. Options as the Facebook’s ‘like button’ or Instagram’s ‘like button’, and Twitter’s ‘Tweet’, can make your content spread across a highly targeted network, by someone who has found and liked the content you shared. Another point to consider at this moment is the accumulation of these contents, which can lead you to prospecting users even years after their publication. The relevant thing here is to understand the importance of this sharing before its inclusion in your site. We should also consider the penalty for duplicate material imposed by the search engines, having a material properly embedded, that is, brought from a site to be republished in yours, avoids this type of problem.

Another factor: SEO – the optimization of your website. In website development, we consider the main pages of your site as the focus for attracting and directing traffic. Based on the On-page factors, which we can manipulate in the construction of the site, as unique titles and with the presence of the keywords of each page until the construction of all the content, the sharing encouraged by the netizens can bring us excellent results. Google, a major focus of search attention, considers the pages with the greatest number of social sharing by users to be important, since they understand that these contents, if shared, generating links of indication, offer a good browsing experience.

In short, the website development includes strategies for satisfied users to share your page, so that other users can see and repeat it as well, this causes search engines to improve the placement of your pages, making more people see it and share, restarting the process (as in a cycle).