We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

McDonald’s “Senior” Restaurant

essay
The whole doc is available only for registered users

A limited time offer! Get a custom sample essay written according to your requirements urgent 3h delivery guaranteed

Order Now

McDonalds is one of the world’s largest fast food chains serving millions of customers everyday. The main reason for their success is the fact that McDonalds adapts its products to fit the local markets. It is a truly ‘Global’ corporation.

The manager of this particular location faces a unique dilemma. She has a loyal clientele that visits regularly – seniors. Owing to the affinity of the staff with its customers, the seniors stay longer. Over time, this McDonald’s location has turned into a ‘meeting place’ for seniors. While her concerns are valid, it is also imperative to understand that McDonald’s mission is to be their customer’s favorite place and way to eat and drink. At the core of their philosophy is to give back to the community it serves. In this case it has, albeit accidentally, created a community for the seniors.

Here’s a quick look at some of McDonald’s Values – and how they can be aligned in this situation.

Place the customer experience at the core of all they do
McDonald’s already provides a welcoming environment for the seniors in this location. Adding Bingo to the equation only enhances this ‘experience’. As a brand, we must always strive to create an experience for our customers.

Give back to the communities
In this case, McDonald’s is serving the community by bringing the community together. The seniors gather at this location every day, and somehow, this makes their world a better place.

Strive continually to improve
Constant focus on evolution and innovation empowers McDonalds to creatively respond to changing customer needs…

and… Grow business profitably.

While McDonald’s is a fast food chain, it wants its customers to spend more time in the restaurant, interact with other people – while drinking their coffee. They are incidentally competing with Starbucks in coffee sales!

[email protected]’s:
As a business, it is never a good idea to discourage your customers. Especially not the loyal ones! The manager has correctly determined her target audience in the location. She not only is working towards improving customer satisfaction, but is also focused on increasing revenue.

Bingo will provide senior citizens an avenue to not just eat breakfast and catch up with friends, but also have an exciting time at the restaurant. Giving away store credit to winners is an excellent opportunity for sales promotion. Alongside, every month, they can introduce “Family Day” to encourage younger customers to accompany the seniors.

If this takes off, the opportunities are endless.

Related Topics

We can write a custom essay

According to Your Specific Requirements

Order an essay
icon
300+
Materials Daily
icon
100,000+ Subjects
2000+ Topics
icon
Free Plagiarism
Checker
icon
All Materials
are Cataloged Well

Sorry, but copying text is forbidden on this website. If you need this or any other sample, we can send it to you via email.

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
Sorry, but only registered users have full access

How about getting this access
immediately?

Your Answer Is Very Helpful For Us
Thank You A Lot!

logo

Emma Taylor

online

Hi there!
Would you like to get such a paper?
How about getting a customized one?

Can't find What you were Looking for?

Get access to our huge, continuously updated knowledge base

The next update will be in:
14 : 59 : 59