Ford Motor Company Persuasive

Ford Motor Company was perceived as the world’s most moral organization in 2010-2013. Ford Motor Company is the second biggest car maker on the planet, with General Motors being the first. (Company, 2009). The targets of this paper will be to break down Ford engine organization’s ethical and moral practices towards, nature, and its workers. The examination directed will likewise pass on Ford engine organization business techniques, and how those methodologies have helped their long haul achievement. An alternate destination will be to investigate Ford’s ethical and morals has made an effect with their organization as well as different contenders, for example, General Motors and Toyota. The future for Ford rides on its morals and ethics that help its proceeding of achievement and accomplishing there long haul and fleeting targets. Determine at Least Two Ways in Which the Chosen Company Behaves in a Morally Responsible way Toward Consumers. Ford Motor Company is one of America’s top automakers and cooperation which have created an outstanding brand with a great reputation. Ford Corporation has been very successful through their innovation and creativity of producing cars and sport utility vehicles to meet the demand of consumers. Consumers have become more aware of the ethical and social behaviors practiced by companies and hold them more accountable.

Fords Motor Company restructuring process was targeted toward gaining consumer interest by introducing new models with the latest technological advances CITATION Mil09 l 1033 (Arcega, 2009). Consumers are in demand for safe, fuel efficiency, and affordable automobiles. Ford Motor Company is committed in finding new ways to satisfy their current consumers while meeting the demands for new consumers at a reasonable amount. Consumers demand higher fuel mileage standard vehicles to help reduce expensive cost of fuel and Ford responded by producing creative vehicles that provided tremendous value by increasing miles per gallon which resulted in better fuel economy standards with the industry. Ford motor company has cash for clunkers program that benefits consumers, another effort in boosting sales and taking care of consumers. Ford motor company offered more fuel efficient cars and trucks to meet the consumer demand. Ford motor company has several policies targeted at increasing the quality and efficiency of its products and meeting consumer demand. It has a quality operation system in place to stay in compliance with vehicle safety, laws, regulations, and to protect consumers.

One of Ford Motor Company’s missions is to strive for improvement in vehicle safety, which includes innovating technological systems to avoid vehicular accidents. Ford Motor Company takes full responsibility in designing and manufacturing a safe and efficient vehicle for consumers. Ford Motor Company understands that the customer demands aren’t going to remain the same, in result Ford Motor Company closely monitor the market and consumer trends and promotes its products to fit a particular market segment (Ford, 2013). For example, Ford Motor Company manufacturing environmental safe and fuel efficient vehicles to meet the increasing demand. Ford Motor Company is committed to building long-term relationships and distributing efficient products and services to consumers. Ford Motor Company respects consumer privacy, trust and confidence of consumers is important. Consumers as well as employees value there personal information, and Ford takes full responsibility in protecting consumers information. For example, Ford implements responsible privacy and data handling-practices.

Ford has policies designed that ensure the continuing trust and confidence from consumers that entrust the company with private information. Ford Motor Company accustomed to consumer diversity, serving a range of consumers. Ford Motor Company has a global market in which they target many nationalities. For example, Ford has been a leader in the development of an internet base advertisement program that’s in different languages, that’s another effort in reaching global consumers as well as American consumers (Ford, 2013). In conclusion, because of the information readily available to consumers concerning their countless choices, it is important for Ford Motor Company to create an environmentally safe, inexpensive, quality vehicle that is safe to use and satisfy consumers, to maintain a loyal consumer base. Determine at Least two Ways in Which the Chosen Company Behaves in a Morally Responsible way Toward the Environment. Ford Motor Company has made improvements within the automotive manufacturing business, by producing more eco friendlier automobiles.

Ford motor company has upgraded with the advancement of technology in producing full hybrid vehicles. The new technological innovation of hybrid vehicles allows the automobile to operate electric, gasoline, or all of the options including motor. According by Ford Motor Company, the innovation of new technology has helped the environment in an effort to decrease pollution (Ford, 2013). Ford Motor Company decision making process the protection of the environment is highly taken in consideration. Their products, services, processes, facilities and operations in corporate objectives are periodically reviewed, in an effort to decrease waste and pollution or any negative impact it may have on the environment. Protection of health, safety and the environment is a companywide responsibility of employees at all levels (Ford, 2013). Ford Motor Company has an all-inclusive global base strategy to reduce greenhouse gas that comes from manufacturing their products, they continue to cooperate with several private sectors to improve climate change solutions and take full responsibility.

Consequently, the strategy will have a huge impact on their business for as water and energy usage (Ford, 2013). Ford Motor Company remains committed in doing their fair share in addressing the climate issue in strategic way that could possibly have a positive transformation on their products in the near future. Determine at Least Two Ways in Which the Chosen Company Behaves in a Morally Responsible way Toward Employees. Ford Motor Company remains committed to equal opportunity and the practice diversity in the workplace. Ford Motor Company has Policy Letter and Directives, which has a comprehensive description on how operations and business should be conducted, including handbooks that includes the company standards that governs the conduct of employees nationally and globally. Ford’s Motor Company policy addresses equal opportunity and diversity. The policy states that there are no disparate treatment due to race, religion, color, age, sex, national origin, disability, gender identity, sexual orientation, veteran status, and other factors that may be covered by local law.

Ford Motor Company is on board with diversity in the work place, they view diversity in the workplace as a valuable asset. Ford Motor Company provides a comprehensive work environment for employees in which different ideas, views, and beliefs are respected and encouraged. Ford Company believes its values reflect the company; they strive to have a safe work environment for employees globally by meeting or exceeding standards set that’s in compliance with occupational health and safety. Ford provides competitive compensation and work hours for employees, remaining in compliance with appropriate laws, respecting the rights of employees to associate freely with bargain collectively. Ford Motor Company also has policy and standards in the global market, which prohibits child labor, and forced labor and doesn’t do business with organizations that doesn’t conduct business with the same standard.

Ford Motor Company remains committed to human and labor rights issues, which is exemplified in their Code of Basic Working Conditions and Corporate Responsibility. If any employee feels that their human rights have been violated its encouraged to be reported without the fear of repercussions. Ford Motor Company prohibits retaliation towards employees for reporting any human right violations. Safety and health of employees is paramount, and cost doesn’t override safety and health of employees. Predict the Effects That These Morally Conscious Decisions Would Have on the Company’s Bottom Line. Ford Motor Company strong ethic foundation gives them a competitive advantage. Ford understand how cooperate responsibility has an effect on its bottom line. Ford is committed to strong ethical business practices that include increased transparency, developing safe innovations, and taking measures to improve the environment.

Ford Motor Company has regained its reputation for maintaining the highest ethical standards and received an award for one of the World’s most ethical company, that recognition alone allows them to attract the most talented employees, and consumers which in turn help the company build its competitive edge, and attract stockholders. Consumers’ perception of how they will be treated by the business affects their willingness to purchase from it, which affects Ford Motor Company’s bottom line. Ford Motor Company complies fully with laws from other businesses in the global markets. Further, no employee may agree to, make or solicit on the company behalf any improper payments or benefits, indirectly or directly, to or from government, agencies, and officials. That’s the policy on Bribery and Corruption, which will have a negative effect on Ford Motor Company’s bottom line. There are businesses that are in the global market that accepts bribes which puts Ford Motor Company at a competitive disadvantage. Ford Motor Company has regained its reputation and it’s now committed to remain an ethical company.

Review the Company’s Policies From a Critical Perspective and List at Least two Areas Where the Company Could Improve its Treatment of Consumers, the Environment, or Employees. Justify Your Response with Specific Examples. As I Reviewed Fords Motor Company policies, from a critical perspective, there are several areas that the company could improve on. There are several challenges Ford Motor Company face. The two most important areas where there is a need for improvement leans towards the employees and consumers. Ford’s current business environment took a turn due to the sluggish economy but has regained its reputation in the process resulted in a high employee turnover, which includes retirement and pension plans Ford’s Motor Company management could make deals with more buyers. Ford Motor Company environment efforts has improved but is still regulated by the United States Government which increase cost for the company. For Example pollution that comes from their factory and products. Ford Motor Company could improve on its efforts in manufacturing more eco friendlier affordable vehicles, which will increase Ford Motor Company consumer base.

References
Arcega, M. (2009, December 31). Auto Industry Set for Big Changes in 2010. Voice of America News / FIND, p. 1. Company, F. M. (2009). Ford Motor Company . In v. 6. Compton’s by Britannica, Compton’s by Britannica (p. 1). Compton’s by Britannica, v 6.0. Ford. (2013, February 3). Policy Letters and Directives. Retrieved from Ford Corporation Website: http://corporate.ford.com/microsites/sustainability-report-2011-12/blueprint-governance-sustainability-policy. Ford Motor Company. (November 2007). Code of Conduct Handbook, Corporate Policies and Directives. Retrieved from http://corporate.ford.com/doc/corporate_conduct_standards.pdf Voice of America News / FIND. (December, 2009). Auto Industry Set for Big Changes in 2010 Retrieved from http://elibrary.bigchalk.com.