Zara Essays

In the 1970’s, the apparel industry spent more on capital investments than it had during the 1950’s and 1960’s combined. Export oriented industrialization in South Asian economies like Malaysia, China. In US, the apparel industry has trimmed one-third of its jobs since its peak in 1973. Examples of technologies that …

1.Executive summary Globalization has brought a lot of challenges to international retail businesses. Retail clothing companies entering global markets face multiple challenges related to infrastructure, logistics operations,outsourcing of transport services, supply chain flexibility and visibility of products. As the competition among businesses is growing, companies are focusing more towards logistics …

1.1. Company Background Zara was founded by Amancio Ortega, who saw the need for retailing and manufacturing to work closely in the clothing industry where consumer demands are hard to predict. The first Zara store was opened in La Coruna in 1975. In 1985, Inditex was formed as a holding …

Zara is a Spanish fashion and accessories retailers that founded in 1975 by Amancio Ortega and Rosalia Mera (Ledesma, 2013). Zara designs, manufactures their apparel, footwear and accessories for men, women and sells up-to-minute “fashionabilty” at low prices throughout Europe, US and Asia Pacific (Bilsel, 2014) that clearly focused on …

Zara creates a “fast fashion” concept which getting designs to customers quickly. It has more style than Gap, faster growth than Target, and logistical expertise rivaling Wal-Mart. 2. Significant investments in Marketing, Technology Development, Procurement & Customer Service ZARA takes just two weeks to get a new design from drawing …

Summary: Zara is one of the world’s largest and well renowned fast-fashion company. Founded by Amancio Ortega Gaona; Zara started its first retail store in 1975 in La Coruña, Spain. Ortega has started in 1963 with clothing factories and quickly realized that retailing has to be linked to the manufacturing …