Marketing Essays

1.What problems do you see at SDI, and which of these problems is the most important issue facing management? The most important issue facing management is the lack of a business plan and a logical strategy and objectives. It seems as though there was never a plan to make money. …

Introduction With the process of globalization, many transnational companies have been searching for their target market in other countries all over the world. Through the introduction of successful experiences of china’s Haier in the US market, the article tries to reveal some key elements in marketing strategy. Moreover, the article …

It is very hard to decide that recent human social evolution can be disintegrated from mass media or not. In fact our lives are so much dependent on information being generated by various resources that it is virtually impossible to remain effective without any communication systems. Information needs a medium …

NOTE: this may be short, but is just explaining the advantages and disadvantages of EFTPOS and EPOS. I hope this could help some of you in someway or another. EFTPOS means Electronic Fund Transfer at the Point Of Sale; this is used for people who want to purchase things with …

Driving Forces of Beer Industry Brand Equity A strong brand name is key to maintaining a strong competitive advantage. Brand equity creates consumer loyalty thus giving the company above-average returns. Focusing on quality and taste are the main ways in building a brand name. In the era of slow growth …

In the last two decades, one of the most fundamental questions emerging in strategic management is how firms achieve and sustain competitive advantage. In a simplified world, understanding how firms achieve and maintain superior or abnormal returns means comprehending how firms position themselves in a certain market, what they produce …

Quality of service has been studied in the area of business management for years because the market is more competitive and marketing management has transferred its focus from internal performance such as production to external interests such as satisfaction and customers’ perception of service quality. Based on this traditional definition …

Air Arabia LLC was established as a fully fledged commercial airline of the United Arab Emirates on 3rd February 2003 by an Ameeri decree issued by His Highness Dr. Sheikh Sultan Bin Mohamed Al Qassimi, the Ruler of Sharjah and Member of the Supreme Council of the UAE. The Air …

A firm’s aim is to survive and grow. Marketing helps achieve this through marketing activities, for example the process of market segmentation leads to the identification of a suitable target market. This identification means firms can manipulate a series of controllable factors- price, place, promotion and product, otherwise known as …

Value Chain divides activities within a firm into two broad categories: primary activities and support activities. It highlights the explorations of internal analysis of a chain of business activities and explores the role and contribution of organization’s resources corresponding to primary and support activities in a cost-effective way to gain …