Brand Essays

The Apple brand strategy is all about the experience. According to Wired.com, “Apple’s emotional branding, a brand that is felt in the heart and mind of the consumer” [2], is the key to its survival. Apple’s brand is reflected through their core beliefs about innovation, imagination and design. It is …

As one of the most experienced managers in fast food industry who spent ten years of his life in competition with Jollibee, Noli Tingzon became the general manager of the international division of Jollibee in 1997. Trying to obtain the approximate store level sales of McDonald’s smaller Asian outlets, Noli …

What challenges did Lenovo face after the acquisition? The rise of Lenovo is based on two factors-internal and external. Internally, China opens her market and allows personal business growing. Externally, U.S. and Japan leads the global marketing and manufacturing strategy. China has luck to plays an important role in this …

In modern day society consumers are becoming more health orientated, fuelled by increased media channels constantly reminding about the dangers of unhealthy eating. As a result many food and drink manufacturers are reinventing both their product portfolios and their marketing activities. However companies are also realizing that customers view ethical …

Saxonville Sausage Company, a 70-year-old privately held family business, produces a variety of pork sausage products, thus already having a loyal customer base. Their Italian sausage, presently branded as Vivio, became part of the Italian sausage market in 2002, yet has experienced flat sales. Therefore, the company needs to increase …

A chips brand has recently been launched, but its performance has not been too good. The large promotional investments put in have not yielded lasting returns. You are told to investigate what’s wrong with the brand. 1.What data would you request to complete your investigation in this case? 2.Can you …

1.Most women want to express their individuality by the clothes and accessories they flaunt around. Some women seek brand names while others conform to necessities. Nonetheless, the majority of women find it helpful to carry a handbag; whether it is for storing car keys and a wallet or to match …

1. Identify the major strategic and ethical issues faced by Colgate in its partnership with Hawley and Hazel. Colgate’s had no right to make decision in management. Colgate had fifty percent in its partnership with Hawley and Hazel in the Asian market without having its own production plant. They had …

Company Introduction : Asian Paints is India’s largest paint company and Asia’s third largest paint company, with a turnover of Rs 77.06 billion. The group has an enviable reputation in the corporate world for professionalism, fast track growth, and building shareholder equity. Asian Paints operates in 17 countries and has …

Growth of consumerism has emerged as a worldwide observable fact. Business firms too have risen and realized that nothing sells if there is no demand by the consumers. Consumer sovereignty exist that states “Consumer is the King”. This research paper is an analysis of non monetary promotion and its types, …