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Brand Essays

Brand essays is a type of written assignment the focus of which is a brand or a label. It is a certain group of good, which due to its quality and design have earned recognition from many customers. This group of products usually has a specific status on the market and among customers. The task to prepare brand essays is an intertie challenge, requiring the ability to conduct an in-depth analysis of the market, particular groups of products or a single labeled item.

A writer performing this task should be aware of the latest trends. Apart from that, students should conduct a small investigatory work and study the market and statistics, which will allow them to get enough material to enhance their future brand essays. Preparation if such assignment may cause a problem to students, as it demands dedication, plenty of time and many efforts.

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Marketing Mix of China's Haier in the US

Introduction With the process of globalization, many transnational companies have been searching for their target market in other countries all over the world. Through the introduction of successful experiences of china’s Haier in the US market, the article tries to reveal some key elements in marketing strategy. Moreover, the article …

Driving Forces Of Beer Industry

Driving Forces of Beer Industry Brand Equity A strong brand name is key to maintaining a strong competitive advantage. Brand equity creates consumer loyalty thus giving the company above-average returns. Focusing on quality and taste are the main ways in building a brand name. In the era of slow growth …

Oreo Promotion and Price Analysis

Nabisco Oreo Cookies, a brand that is older than the automobile assembly line. It is estimated that an average of 4.3 billion cookies have been eaten each year over the last 90 years. How does the number one sandwich cookie remain number one and not crumble? This paper will examine …

Marketing Plan: Lux Soap

Lux Soap came into existence in 1964. Lux occupies a large market share in the Pakistani soap market as well as the international arena. The new Lux, with the sunscreen formula, is targeted towards a different market segment as compared previously to previous Lux. Lux is the first brand to …

Ice-Fili, Russian ice cream company

In the early 1990s the ice cream industry was state regulated. It had artificial market, where all production was sold despite huge overproduction in the industry. During transition from state governed to market economy, the industry shrank rapidly and was unattractive mainly because of political and financial turmoil. Once Russian …

LVMH - Strategy and future: Diversification

1.0 Executive Summary The aim of this paper is to discuss the key strategic issues that LVMH face and establish some future recommendations that can be implemented in order for LVMH to remain successful in the luxury industry. In order to determine the key strategic issues a number of analysis …

Elan and the competition in the ski boat industry

What are the chief economic characteristics of the boating industry? Answer 1.The major characteristic of the boat industry is the overall economy. 2.When the economy is booming then the sales of boats will increase. These types of boats are considered a luxury item and when the economy is failing, so …

Gucci's Marketing Formula

Gucci has adopted an international marketing strategy of communicating a consistent image to its customers around the world. To uphold the consistency, Gucci has centralized marketing operations to Florence, which provides all creative material, and controls all aspects of marketing. The main marketing strategy of Gucci is “designed to maintain …

Charlotte Beers at Ogilvy & Mather Worldwide

Ogilvy & Mather first rose to prominence in 1950 with its eye-patched “Hathaway Man,” an advertising tool for dress shirts that ran for the next 25 years. Ogilvy’s other initial ads were for Rolls-Royce and Schweppes. Founder David Ogilvy believed that effective advertising created an indelible image of the product …

Under Armor case Study

1. Competitive Rivalry Within The Industry Medium to High Bargaining Power Of Customers (Medium) They have wholesale and end customers as well as independent salesagents in different countries Threat Of New/Potential Competitors Medium Bargaining Power Of Suppliers Low to Medium Threat Of Substitute Products Low Some of Nike and Adidas …