Airline Essays

This is an analysis report of Qantas Airways Limited (Qantas Group) basis on the 2011 annual report. For the auditing purpose, the report will mainly focus on auditing perspectives. First of all, an overview of the company and industry, it gives an idea of what the business conditions in which …

Introduction to JetBlue Airways JetBlue Airways Corporation (NASDAQ: JBLU), often recognized as “jetBlue”, is an American low-cost airline. The company is headquartered in the Long Island City neighborhood of the New York City borough of Queens. JetBlue maintains a corporate office in Cottonwood Heights, Utah. JetBlue is a non-union airline. …

Marketing I. Introduction Philippine Airlines was founded in Feburary 26, 1941. It is Asia’s oldest carrier and still operates under its original name. The airline commenced service in March 1941, but it suspended operations due to World War II. The airline resumed service in 1946. European service began only two …

Question 1 A new low-cost, “no- frills” airline has just announced that it will enter the South AFran airline industry. Conduct a competitor analysis for the new airline. Answer: The company must understand the current competitors, aspect to consider include size, growth and profitability, image and positioning strategy, competitor objectives …

Airline Industry Dynamics Airline industry is one of the profitable industries which is characterized by rapid technological and marketing changes, and competitive environment. Marketing strategies employed by airline companies include a wide variety of techniques aimed to deliver customer satisfaction and safety. New product and services development, technological changes mark …

Introduction Strategic Management is a vast field of study. It contains numerous concepts which contain various sub-concepts. Despite the endless field of study, there is a core purpose of the strategic management concept. This purpose is –arguably- to define the competitive advantage of a business and take advantage of them …

The United States Airline Deregulation Act signed into law in October 1978 has been a milestone in the history of commercial aviation. Its major objectives are to remove government control from the airline industry and integrate commercial forces into the market.  With new concepts and practices integrated into the system, …

JET AIRWAYS LTD. – ABOUT THE COMPANY Jet Airways Ltd is India’s premiere airline. It is present in both domestic and international routes. Jet essentially caters to the entire spectrum of value chain. Jet’s domestic market share stands at 26.2% as of May 2010 . On the whole, Jet flies …

Introduction Airline safety is a broad and pervasive subject which touches on all aspects of aircraft operations ranging from flight safety, ground safety, and maintenance. The IATA Technical committee oversees the safety of airlines in close to 200 countries and has put in place several measures which are meant to …

This paper endeavours to evaluate the level of market concentration exhibited by Singapore Airline and Malaysian Airline. Market dynamics in the airline industry have considerable had an important impact in the operation of airlines world over. This means that the efficiency of a particular airline is easily surmounted by factors …