We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Consumer Behavior in the Country

The whole doc is available only for registered users
  • Pages: 2
  • Word count: 423
  • Category: Life

A limited time offer! Get a custom sample essay written according to your requirements urgent 3h delivery guaranteed

Order Now

Case studies serve as a useful method in obtaining an overview of a certain case by looking closely at the situation. More and more businesses are utilizing this approach to analyze consumers’ behavior because they serve as a crucial factor that influence the rise and fall of many market industries. When done properly, case study research provides the missing puzzle that enables businesses to analyze errors, find a solution, and yield marketable profits. One example of a case study that delves into the importance of consumers’ behavior is the case study in Iran, which aimed to measure the Iranian consumers’ attitude and its effect on their purchasing decision.

This case study, “How Consumers Perceive the Products Made in China: A Case Study of Iran’s Apparel Market”, is a meaningful research focusing in the apparel industry that attempted to gauge how citizens in Iran perceive apparel products that are made in countries not only in Iran but other countries such as Turkey and China. By choosing the right method and developing the right questions, this case study was able to segregate the answers into perspective, allowing the research to produce relevant and applicable outcome.

This research is classified as a case study because it examines not only individuals and their consumer’s behavior of a given country, but it also attempts to provide an understanding of an important phenomenon in the apparel industry. It may not provide a formal generalization of the same situation happening elsewhere, however, it can help in the unraveling some useful knowledge that other research can utilize as a model to start with. As Flyvbjerg puts it, “if knowledge cannot be formally generalized does not mean that it cannot enter into the collective process of knowledge accumulation in a given field or in a society”. In other words, because this case study stresses the importance of the consumers’ relationships between different subjects such as Dimension and Nationalism, other countries engaged in international trade may use this in accumulating knowledge for business innovation.

Consumer behavior is very complex because each consumer has a different mind and attitudes towards purchases, consumption and disposal of product. Besides the price, packaging and brand, among relevant behaviors of the consumers it is significantly affected by the country of origin, which is characterized by their sense of loyalty and patriotism or simply the interest of buying from different places. This particular case presents an unusual situation that requires more in-depth analysis which other industries should pay attention to knowing the impact of international trade in relation to their business industry.

Related Topics

We can write a custom essay

According to Your Specific Requirements

Order an essay
Materials Daily
100,000+ Subjects
2000+ Topics
Free Plagiarism
All Materials
are Cataloged Well

Sorry, but copying text is forbidden on this website. If you need this or any other sample, we can send it to you via email.

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
Sorry, but only registered users have full access

How about getting this access

Your Answer Is Very Helpful For Us
Thank You A Lot!


Emma Taylor


Hi there!
Would you like to get such a paper?
How about getting a customized one?

Can't find What you were Looking for?

Get access to our huge, continuously updated knowledge base

The next update will be in:
14 : 59 : 59