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Cadburys Aims and Objectives

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One of Cadburys main aim and objectives is to be the world’s best confectionary companies. Its main desire is to perform at a greater level to any of the other competition. Cadburys is already one of the leading confectionary companies in the world. Deliver superior shareowner performance -This aim was made to help Cadburys to deliver superior return to their shareowners. This will be done by increase in business performance. Cadburys measure shareowner returns by looking at the total return on their shares, or TSR (share price growth plus the value of reinvested dividends). Like many companies Cadburys aims to strive in the market (market growth) survival has already been established. However to grow the company needs to open up more stores globally so that there is an increase in income being produced thus increasing the turnover produced yearly.

Background information:
Cadburys was established in Birmingham, 1824 by John Cadbury. Cadbury started off selling tea, coffee and drinking chocolate. Dairy mild chocolate one of Cadburys main products was introduced in 1905 The company is best known for its confectionery products including the Dairy Milk chocolate, the Creme Egg, and the Roses selection box. Cash Flow for the year was £200m, down from £400m the aim is to raise it to 400m again. Operations:

United Kingdom:
The confectionery business in the UK is called Cadbury (formerly Cadbury Trebor Bassett) and, as of August 2004, had eight factories and 3,000 staff in the UK Ireland:
Cadbury Ireland Limited is based in Coolock in Dublin. Cadbury opened their first Irish factory in Ossary RD., Dublin in 1933, when the company manufactured and sold just three products. Today, it exports over 200 of its products to 30 countries worldwide, making a contribution of €110 million of Irish trade. Cadbury Ireland uses local ingredients. More than €250 million worth of Cadbury chocolate is produced in Ireland, is exported every year, bringing Irish valuable earnings from abroad. Australia and New Zealand

Cadbury operates three Australian factories as well as one in New Zealand; two in Melbourne, Victoria (Ringwood and Scoresby), one in Hobart, Tasmania (Claremont), and one in Dunedin, New Zealand. The Claremont factory was once a popular tourist attraction and operated daily tours; however, the factory ceased running full tours mid-2008, citing health and safety reasons. Cadbury has been upgrading its manufacturing facility at Claremont, Tasmania, Australia, since 2001 http://en.wikipedia.org/wiki/Cadbury

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