We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Baidu’s Steep Analysis

essay
The whole doc is available only for registered users
  • Pages: 2
  • Word count: 416
  • Category: Chinese

A limited time offer! Get a custom sample essay written according to your requirements urgent 3h delivery guaranteed

Order Now

Baidu is China’s largest and most popular search engine. We can see its social and demographic factor of STEEP analysis for Baidu, is mostly based in Chinese market. Baidu’s strategy is to focus on the searches in Chinese. Its target market is China and it’s doing quite well in being local, and having the ability to think like a local in China. Looking at the economical aspect, although Baidu’s target is mostly China, it has tremendous opportunity to capture global market share due to two factors. One is that, China has one of the largest populations and second factor would be the Chinese economy is up there in the global scale also. The world in general is becoming more and more dependent on the web and China is not an exception. Third factor is the environmental factor, although more and more competitors are entering Chinese market, such as Google and Yahoo, Baidu isn’t really affected by them since Baidu is so good at meeting the needs of the locals’, these competitors have hard time even surviving in the market. Looking at the technological side, Baidu’s technology is mainly focused in providing the Chinese people. The service Baidu provides to meet the locals’ needs in its own comfortable language is a biggie. It is really hard for a foreign company to compete with Baidu in China.

A global company like Google isn’t nearly as capable of understanding China or the Chinese culture and its people in comparison to Baidu. On top of that, Baidu’s technology is built in Chinese language, whereas Google or other competitors are mainly built in English language. Another big factor from STEEP analysis is political aspect. Especially doing business in China, you must understand their government policies in doing business since it’s very different compared to the rest of the world. Chinese government controls everything. There isn’t a single word you type in the web that is unknown by the government. They “watch” everything you do on the web and is constantly monitoring. Baidu has biggest advantage in political aspect of STEEP analysis since Baidu’s is based in the government system. Baidu’s entire business strategy is tailored to China’s governmental, legal, and ethical culture. Looking at competitors such as Google probably will have really hard time in abiding to Chinese governmental regulations and cultures due to the degree of differentiation to the rest of the world. In conclusion, Baidu is hardly affected by the external factors if not at all.

Related Topics

We can write a custom essay

According to Your Specific Requirements

Order an essay
icon
300+
Materials Daily
icon
100,000+ Subjects
2000+ Topics
icon
Free Plagiarism
Checker
icon
All Materials
are Cataloged Well

Sorry, but copying text is forbidden on this website. If you need this or any other sample, we can send it to you via email.

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
Sorry, but only registered users have full access

How about getting this access
immediately?

Your Answer Is Very Helpful For Us
Thank You A Lot!

logo

Emma Taylor

online

Hi there!
Would you like to get such a paper?
How about getting a customized one?

Can't find What you were Looking for?

Get access to our huge, continuously updated knowledge base

The next update will be in:
14 : 59 : 59