Twitter Case

1. How do customers use Twitter as part of the shopping experience? How can companies take advantage of this trend? According to the article one company uses twitter to “tweet” when its cookies are fresh and warm out the oven and another tweets the special pie of the day flavor. I am not a “twitterer” so I’m not 100% sure exactly how it works, but I would assume that customers can use these tweets to read what other people have commented on the fresh pies or the pie flavor and if the comments are good and they are a new customer they may be more likely to visit the shop based on other customer experience. If other bakery type pick up on what these shops are doing and just throw out simple tweets the word will spread quickly. I would suggest adding a photo or 2 of some of the goodies or products because they say a picture is worth 1000 words and it’s also a lot quicker to add 1 picture over adding that many words. On top of just getting the word out there are millions of people using twitter so the word will spread quickly.

2. Identify five examples of the use of Twitter in a retail and a business-to-business marketing experience. Explain how this format can enhance an integrated marketing communications program. I ordered my text book off amazon with 2 day shipping the week before school started and I still have not received it… I found the article on D2L when I was trying to figure out how to do my assignments without it, but I am not sure how to answer this question. I tried using google but I am just confused. Once I get my book I will retype the answer and resubmit my assignment. Honestly it seems like it should be an easy question to answer, I’m not sure if I’m struggling with it because of the way it its worded or the content. If you could help me break it down into what it is actually asking I would greatly appreciate the help. Thank you.

3. Will Twitter remain a primary form of social media in the future? Defend your Answer I believe that twitter will be around for many years to come and will remain a substantial form of social media. Twitter is very popular, has many followers and is simple to use. The fact that it is user friendly is beneficial for the company to expand to all kinds of people both young and old. When MySpace was the “hot” form of social media it was pretty awesome for the younger generations, but it was complicated and did not remain popular for a long period of time.