We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Tesco Swot Analysis

The whole doc is available only for registered users

A limited time offer! Get a custom sample essay written according to your requirements urgent 3h delivery guaranteed

Order Now

Tesco’s failed American adventure: lost in translation
Tesco, they hardly knew you: the US’s version of the widely loved (or at least widely tolerated) British brand has bitten the dust, with the announcement of the total closure of its chain of US supermarkets, Fresh & Easy. A brief flicker on the supermarket landscape in California, Nevada and Arizona, Fresh & Easy failed to become profitable over its five years in existence and not just because its name made it sound like it was, at best, a feminine hygiene product. Americans just didn’t get it. And Fresh & Easy didn’t get Americans.

Opportunity –
Tesco could bring Harris & Hoole into stores
The supermarket has a 49 per cent share in the independent business, which operates a chain of 10 coffee shops in London and the South East. Speaking in the supermarket’s official blog, CEO Philip Clarke said the move would be part of Tesco’s ongoing effort to improve its store environments and offer an “appealing destination for customers”.

Tesco partners with Apple for Clubcard deal
Clubcard holders can use reward points earned by shopping at Tesco or using its credit card to buy a range of 10 Apple products. These range from EarPod headphones for £16 worth of points to a fourth generation iPad for £430 worth of points. A Tesco spokesperson says: “This is a great opportunity for Clubcard customers to use vouchers they’ve accumulated on this great range of market leading products. We have a range of products to reflect all budgets, including some really accessible entry point products like the iPod shuffle and EarPods.”

Threats –
Tesco apologises for horse meat row in ads
The ad confirms that Tesco has withdrawn from sale all products from one of its suppliers, which were found to contain horse meat. It continues: “While the FSAI (The Food Safety Authority of Ireland) has said the products pose no risk to public health, we appreciate that, like us, our customers will find this absolutely unacceptable…we and our supplier have let you down and we apologise.”

Related Topics

We can write a custom essay

According to Your Specific Requirements

Order an essay
Materials Daily
100,000+ Subjects
2000+ Topics
Free Plagiarism
All Materials
are Cataloged Well

Sorry, but copying text is forbidden on this website. If you need this or any other sample, we can send it to you via email.

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
Sorry, but only registered users have full access

How about getting this access

Your Answer Is Very Helpful For Us
Thank You A Lot!


Emma Taylor


Hi there!
Would you like to get such a paper?
How about getting a customized one?

Can't find What you were Looking for?

Get access to our huge, continuously updated knowledge base

The next update will be in:
14 : 59 : 59