We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Sullivan Ford Auto

essay
The whole doc is available only for registered users OPEN DOC
  • Pages: 2
  • Word count: 387
  • Category: Marketing

A limited time offer! Get a custom sample essay written according to your requirements urgent 3h delivery guaranteed

Order Now

Marketing service is one of the most important issues one should consider, because too often if not always, purchasing a vehicle is led by the necessity to fix it. You go back to your dealer and want to maintain and fix your car as soon as possible, and by the time the dealer sends you a questioner about your satisfaction rate, those memories associated with service will make you give points according to solely service associations. If a dealership wants to operate successfully, it is necessary to maintain the same service level in both marketing the cars and marketing the service. The service providers should be calm, polite, friendly and eager to help customers, try not to strain the relationships even more, because when a customer comes in for a service, he/she is already having trouble and is irritated because he/she has to live a car for a while.

Sales department is decorated finely, the showroom is handsome and high-ceilinged, each vehicle is polished to a high sheen, the sales representatives are doing well, Sullivan Diaz himself, was a perfect sales man, who just adored the process of selling a vehicle, he represented the promotional tool, advertisement and so far everything necessary to grab attention of potential customers. The showroom was situated in a modern facility, while the service and repair bays were in 30-year-old building. The service departments, when fully staffed, consisted of a service manager, a parts supervisor, nine mechanics and two service writers. Running a car sales and service dealership and managing health care services have many similarities.

In reality they are both within the same hypothesis but within different domains, they both look forward towards attracting new customers and keeping those old once happy. This process and whatever the business is, experience and knowledge are the main requirements to survive in the upcoming era. Hence experience is the first main common characteristic between running an automobile sales and service dealership and running health care services. The advice I would give to Carol on future strategy for the business would be handling angry customer in the showroom, that way she could help them with their problems and get them tranquilized. Improving service quality, marketing the service department and the dealership, as well as selling Auto World now versus attempting a turnaround.

Related Topics

We can write a custom essay

According to Your Specific Requirements

Order an essay
Get Access To The Full Essay
icon
300+
Materials Daily
icon
100,000+ Subjects
2000+ Topics
icon
Free Plagiarism
Checker
icon
All Materials
are Cataloged Well

Sorry, but copying text is forbidden on this website. If you need this or any other sample, we can send it to you via email.

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
Sorry, but only registered users have full access

How about getting this access
immediately?

Become a member

Your Answer Is Very Helpful For Us
Thank You A Lot!

logo

Emma Taylor

online

Hi there!
Would you like to get such a paper?
How about getting a customized one?

Can't find What you were Looking for?

Get access to our huge, continuously updated knowledge base

The next update will be in:
14 : 59 : 59
Become a Member