Some of the things IKEA
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Order NowWhat are some of the things IKEA is doing right to reach consumers in different markets? What else could it do? IKEA has adopted many strategies to reach the customers in different market like:
(a) Providing the products in a cost which is lower than its competitors.
(b) Giving a name to its product which the customers can remember easily.
(c) The company offers boxed item which requires the customers to assemble them at home which reduces the cost and also gives them a lot of free space.
(d) IKEA produces its products according to the need of the customers in different regions, like in the case it is mentioned that the IKEA stopped producing small glasses in the U.S market and started producing larger glasses for the customers of U.S because they preferred to use larger glasses.
(e) IKEA adopted a strategy of having many suppliers for their requirements, this has resulted in getting the best price for their product. IKEA can also add some more strategies such as:
(a) It can open some more outlets which are near to the city so that customers can have easy access to their store, by doing this it can gain some more customer which will increase their sales and give them more profit.
(b) Explore new markets around the world.
(c) Use of social media to reach out to more customers.
