Montreaux Evaluation

• Montreaux Chocolate USA “loyalists” are between 45 and 64 years old, so the online survey may not be the best representative sample as many senior citizens may not take an online survey or not have internet access.

• They has only considered selling its product in supermarkets, drug stores, and convenience stores but could be a great idea to try selling the product in stores attracting health-conscious customers, such as natural and organic stores that would increase the value of the product for the costumers.

• They should try to increase till excellent the quality of its product to excellent for achiving their objetives before.

• Apollo must find a way to differentiate its product from other dark chocolates in terms of taste like offering samples recording the favorated responses and use the results in a marketing campaign.

• The brand name Montreaux should not be used, as consumers buying dark chocolate are typically brand lovers, so “Monyreaux” would sound unfamiliar to them.

• Montreaux Chocolate USA “loyalists” are between 45 and 64 years old, so the online survey may not be the best representative sample as many senior citizens may not take an online survey or not have internet access.

• They has only considered selling its product in supermarkets, drug stores, and convenience stores but could be a great idea to try selling the product in stores attracting health-conscious customers, such as natural and organic stores that would increase the value of the product for the costumers.

• They should try to increase till excellent the quality of its product to excellent for achiving their objetives before.

• Apollo must find a way to differentiate its product from other dark chocolates in terms of taste like offering samples recording the favorated responses and use the results in a marketing campaign.

• The brand name Montreaux should not be used, as consumers buying dark chocolate are typically brand lovers, so “Monyreaux” would sound unfamiliar to them.