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1.2 Minute burger, a newly founded business which majors in Pangasinan deals with the all new popular buy one take one burgers. Minute burger majorly functions in the selling of burgers, prepared by cookers in just mere minutes, which emphasizes the name Minute Burger. 1.3 Minute burger deals with producing burgers, delivery of raw patties, breads, seasoning and beverages in a daily basis since the burgers provided for the day will be used up for the day. The products of Minute Burger are: Minute burger (hamburger), Cheese Burger, Cheese Dog, Double minute burger, Double Chicken time, Chicken time, Chicken time with cheese, Chick N dog, Cold Drinks (Iced Choco, Iced Coffee & Iced Mocha), Hot Drinks (Choco, Coffee & Mocha), Peach Mango Juice, Red Iced Tea and Coleslaw. Generally, people who really love to eat burgers are considered customers of Minute Burger. 1.4 Ms. Judy W. Guevara, President: “Current: FSD – President at Leslie Corporations; Education: University of the Philippines – Diliman; Connections: 38 connections; Experience: FSD – President Leslie Corporation; Privately Held; 501-1000 employees; Food Production industry; April 1983 – Present (31 years 4 months); Education: University of the Philippines – Diliman;BS Food Technology, Food Service 1979 – 1983 and Ms. Katrina Andrea J. Tolentino, A Franchise Development Officer.
1.5 Minute Burger is an established food franchising company with over 26 years of expertise in the delivery of first-rate food products and food service operations. Since 1982, we have served millions of our one-of-a-kind, hearty, delicious burgers, in Minute Burger stores all over the Philippines. Minute Burger’s competitors: Burger Machine, Angel’s burger, Big Mac, and Frank’s. 1.6 Franchise Package costs Php 535,000 + Php 30,000 working capital per store. Initial Stocks (credit Line worth Php48,000); Php50,000 Security Deposit. 1.7 The package includes the following:
1. Business Operations Support 2. Management Training Services 3. Marketing and Promotional Support. 4. The Package also includes: Franchise Fee; Site Processing; Store construction; Store Equipment & Selling Paraphernalia; Permits (to be secured by Franchisee); Initial Marketing Collaterals; Rental Deposit (not included); Use of Goodwill Marks (trade name and logo) & Business System; Basic Personnel Training; Initial Stocks (credit Line worth Php48,000); Php50,000 Security Deposit. 1.8 AAAAAAAAAAA
Chapter II. Marketing
2.1 Objectives and Goals:
By 2020, Minute Burger shall be the Quick Service Food Chain of Choice for the value conscious consumer by providing innovative and environmentally sustainable food products and services that meets global standards through operational excellence; aided by highly competent employees and franchise partners with a shared mindset to create memorable experiences and to also achieve local and international expansion. And