MArketing Strategies Jet Airways

Godrej Industries is India’s leading manufacturer of oleochemicals and makes more than a hundred chemicals for use in over two dozen industries. It also manufactures edible oils, vanaspati and bakery fats. Besides, it operates real estate. GIL is a member of the Godrej Group, which was established in 1897 and has since grown into a US$1.875 billion conglomerate. The company was called Godrej Soaps until March 31, 2001. Thereafter, the consumer products division got de-merged into Godrej Consumer Products, and the residual Godrej Soaps became Godrej Industries. This led to the formation of two separate corporate entities: Godrej Consumer Products and Godrej Industries.

Besides its three businesses, Godrej Industries also runs four divisions — Corporate Finance, Corporate HR, Corporate Audit and Assurance and Research and Development — which operate on behalf of the entire Godrej Group. GIL has built a strong manufacturing base capable of delivering international quality products at competitive prices. It operates two plants, one at Valia in the Indian state of Gujarat and a second at Vikhroli in suburban Mumbai. The company’s products are exported to 40 countries in North and South America, Asia, Europe, Australia and Africa, and it leads the Indian market in the production of fatty acids, fatty alcohols and AOS.

Godrej Interio is India’s largest furniture brand. From manufacturing the humble Storwel cupboard 80 years back to being a vibrant, innovative brand with a diverse portfolio – it’s been a brilliant, exciting journey for us.

We love bringing alive your dream space. We emphasize comfort and aesthetics while delivering well designed, fun and functional furniture solutions to you.

True to the Godrej mission to conserve the environment, we design products, set up processes and use raw materials that are eco-friendly to do our bit to preserve natural resources.

We offer our customers home and office furniture, along with solutions for laboratories, hospitals and healthcare establishments, education and training institutes, shipyards and navy, auditoriums and stadiums. We are present across India through our 50 exclusive showrooms in 18 cities and through 800 dealer outlets.

Godrej Interio is a business unit of Godrej & Boyce Mfg. Co. Ltd. – part of the Godrej Group, one of India’s largest engineering and consumer product groups.

Marketing is defined by American Marketing Association [AMA] as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Broadly “marketing is a social and managerial process by which individuals and organizations obtain what they want through creating and exchanging value with others.”

Marketing has always been one of the most important and decisive tool in determining the sales and success of a particular company. Marketing does not only include advertising and publicizing about a particular product or service, but also means keeping up with the changing trends in the market and customer tastes and preferences. Thus, it includes the 4 P’s of marketing namely PRODUCT, PRICING, PROMOTION and PLACE (DISTRIBUTION).

This project is based on the marketing strategies adopted by Godrej Company with reference to Godrej Interio & Godrej Consumer Products Ltd (GCPL). Godrej Interio is the largest company in the Rs 3000 crore organized furniture market. It has been upgrading its products to match the consumer’s tastes and preferences. GCPL became the first company in the world to develop the technology to manufacture soap with vegetable oils; that spirit of innovation has continued throughout the organization’s history. Today Godrej is delivering consumers exciting innovations across a spectrum of businesses.

Objectives and scope

a) To study the marketing strategies of Godrej Interio & Godrej Consumer Products Ltd. b) To study the expansion of Godrej group by adopting the diversification strategy. c) To study the 4 P’s of marketing in relation to the steps taken by Godrej.
Product: new product lines introduced and diversification of products.
Price: kind of pricing adopted and comparison with other manufacturers.