We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Marketing – 4Ps

The whole doc is available only for registered users
  • Pages: 2
  • Word count: 432
  • Category: Marketing

A limited time offer! Get a custom sample essay written according to your requirements urgent 3h delivery guaranteed

Order Now

About the product, our product is an innovative backpack called AirBackPack, which is a backpack that contain a radiating system, it can keep the AirBackPack user cool when carrying it. And it can also discharge warm air, so that people can keep comfortable in winter too. We decided to introduce the AirBackPack to Gregory, a outdoor bag productions company, because Gregory have a good brand name in different aspects, such as the quality, Gregory have many special Ingredients to make bags, such as the “Aero-Tech Mesh”, a fabric with 3D weaved, this fabric have extremely high permeability, and it’s suitable to make the AirBackPack. Furthermore, Gregory provide warranty repair, if the bags have quality problem that damaged quickly, Gregory can repair it for you free or even give you a new one, this after sale services is a guarantee to customers.

For the price, a Gregory bag which is normal and have no special functions, is around $1200, after merging the radiating system, we estimated the price of the AirBackPack should be around $1500, and we coordinated the AirBackPack as a premium product, which means it have high quality and high cost, but not reach the luxury level yet. As our target segment is middle class, so that the price is acceptable because it is just slightly expensive compare to other normal bags.

Then, the place of selling this product, as Gregory have no specialty store in Hong Kong, the AirBackPack should be sold like other Gregory bags, which are sold through distributor. About the allocations of the selling point, we thought that they should focus in the shopping area of teenagers such as MongKok and Causeway Bay, because we are targeting mostly generation Y, so that we should put more AirBackPack in their sight. Also, as nowadays internet and information technology are developed rapidly, many people love to buy items online, we suggest to sell the AirBackPack through online shop, and people can buy it online and get it through the express delivery, which is convenient and save effort.

Finally, for the promotion, advertising through media is a good way to sell our AirBackPack, we can advertising by making a big banner in the place like MongKok, because as we mentioned before, there are the shopping areas of many generation Y, so that they can know there is a innovative product called AirBackPack. Also, we can set some sample of AirBackPack in the selling point, thus the customers who are interested in our AirBackPack can test it, feel it, and know the great comfort of it.

Related Topics

We can write a custom essay

According to Your Specific Requirements

Order an essay
Materials Daily
100,000+ Subjects
2000+ Topics
Free Plagiarism
All Materials
are Cataloged Well

Sorry, but copying text is forbidden on this website. If you need this or any other sample, we can send it to you via email.

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
Sorry, but only registered users have full access

How about getting this access

Your Answer Is Very Helpful For Us
Thank You A Lot!


Emma Taylor


Hi there!
Would you like to get such a paper?
How about getting a customized one?

Can't find What you were Looking for?

Get access to our huge, continuously updated knowledge base

The next update will be in:
14 : 59 : 59