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Market Structure: The Coca Cola Company

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The Coca Cola Company is a big company that carries different products that a lot of people like. Coca Cola competitors will include Pepsi, Nestle, and Dr. Pepper. Coca Cola competitors are mainly dealing with nonalcoholic beverages. They also compete in the Flavorings, Spices and Other Ingredients as well. Although, Coca Cola nonalcoholic beverages are generalize and most focus by the individual and consumers tastes and demographics in this product. The profitability of individual companies depends on effective marketing. With having different companies they have to market its competition whereas a small company can network by lowering their price, have taste samples and introducing new products. Coca Cola have much to focus on with competing with other companies. The supply and demand for Coca Cola model will affect their decision making regardless of the outcome. Research market is an important tool for supply and demand. A market will focus on getting the right information and pricing just right in the research.

Market research consists of individual and groups of people who will come together and supply the products and customers that will demand a product. Demand refers to the number or quantity of a given product that consumers and individuals will be willing and able to buy/sell at a given or lesser price. The cost of the Coca cola product will vary with the size and shapes of the bottle or can. Coca Cola faces several government issues, with one being energy and environment. The coca cola company suffered water levels and was accused of polluting the air. The beverage is water based product and will need its water to continue making the product. Coca Cola has a track record in water shortage and pollution. The CEO for the company has invested on managing the water intake for the company.

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